Matribhumi Samachar English
Hygienic Research Institute Pvt. Ltd.’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador-Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.
Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.
Salon Expert-Vipul Chudasama with Actress Vaani Kapoor
The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional -grade hair colour solutions.
Sharing his insights on this digital ad, Dheeraj Arora, Managing Director & CEO, HRIPL stated, “At Streax Professional, we aim to enhance both salonists skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”
Speaking about the digital ad and Argan Secrets Hair Colour, Rochelle Chhabra, Spokesperson, Streax Professional, said, “We are thrilled to introduce the new ad campaign for Streax Professionals Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, were confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”
Sharing her experience of being a part of the digital ad, Bollywood Star Vaani Kapoor and Brand Ambassador for Streax Professional said, “Im happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients hair.”
Speaking about Streax Professional Argan Secrets Hair Colour, Vipul Chudasama, Technical Ambassador, Streax Professional said, “Streax Professionals Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.“
The digital ad has been released in Hindi. With its colourful and vibrant storyline, the digital ad promises to resonate deeply with its intended audience.
Digital ad link: www.youtube.com/watchv=sFD-iBfKQuk
Streax Professional Argan Secrets Hair Colour is available at INR 205.
Agency Name: Lowe Lintas
DOP: Sujay Pawar
Director: Joyna Mukherjee
Production House: Thunder Films
Producer: Viniket Kamble
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon business-was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) and Professional Hair Care range (Serums, shampoos, masques) are on a continuous growth path with the brand having a partnership with over 35,000 salons in India and abroad.
About Hygienic Research Institute
Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.
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