Matribhumi Samachar English
Ministry of Information and Broadcasting (I&B) has announced the third edition of Antarashtriya Yoga Diwas Media Samman 2024. Acknowledging the positive role and responsibility of media in disseminating the message of Yoga in India and abroad, the Ministry had instituted the first Antarashtriya Yoga Diwas Media Samman (AYDMS) in June 2019.
Under the Antarashtriya Yoga Diwas Media Samman 2024, thirty-three Sammans will be given out under three categories viz Print, Television, and Radio in twenty-two Indian languages and English:
- 11 Sammans in 22 Indian languages and English – to be conferred under the category “Best Media Coverage in Yoga in Newspaper”
- 11 Sammans in 22 Indian languages and English – to be conferred under the category “Best Media Coverage in Yoga in Electronic Media (TV)”
- 11 Sammans in 22 Indian languages and English – to be conferred under the category “Best Media Coverage in Yoga in Electronic Media (Radio)”
International Day of Yoga
International Day of Yoga, celebrated on June 21 every year, has kindled a mass movement to promote health and well-being across the globe. Its holistic approach to physical, mental, and spiritual well-being has garnered significant interest, making it a global phenomenon. Media plays an instrumental role in amplifying the message of yoga, both within India and abroad. Hence, it is crucial to recognize the immense power and responsibility that the media holds in promoting this ancient practice and its numerous benefits.
AYDMS Recommendation and Guidelines
The Samman, comprising a special medal/plaque/trophy and a citation, is recommended by an independent Jury. The awards are open to all Media Houses/Companies engaged in Print Media, Radio, and Television having registration/permission of the Ministry of I&B.
