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* Strengthens leadership in premium laundry category with 9 and 10kg front load washing machines
* BSH has doubled the plant capacity in Chennai to manufacture these machines and cater to the growing demand
* India’ First to Pass Rigorous TUV Test, Ensuring Fabric Integrity and Colour Vibrancy After 50 Washes
National, August 5, 2024 : BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has introduced its latest range of ‘Made-in-India’ Bosch and Siemens front-loading washing machines. With a capacity to handle 9-10kg loads, advanced energy efficiency, and cutting-edge technology, these washing machines are designed to meet all laundry needs with precision and power. Available in an elegant palette of Silver, Dark Grey, and Dark Lake, these machines not only offer robust performance but also add a touch of sophistication to your laundry space.
As Indian households continue to evolve, so do their laundry needs. The demand for high capacity washing machines, specifically 9kg and 10kg models, is witnessing a significant upswing. This shift is primarily driven by consumer trends like weekend washing, a desire to reduce the number of wash cycles, and the need to handle heavier loads, including curtains, bedsheets, towels, and duvets. From 2022 to 2023, the market for 9kg front load washing machines experienced an impressive growth of over 70%, while the 10kg segment saw a staggering triple-digit increase. This exponential growth underscores the rising preference for larger capacity machines, which offer greater convenience and efficiency for busy households.
BSH Home Appliances continues to lead with innovation, drawing on over 70 years of perfecting the art of making front load washing machines. This new range of Bosch and Siemens machines offer an unparalleled laundry experience, promising superior fabric care and convenience. Manufactured at par with German standards of quality and design, these ‘Made in India’ washing machines ensure reliability and performance that align with global benchmarks. The new range is designed with a deep understanding of consumer needs in India, seamlessly integrating innovative features that deliver the perfect blend of gentle care and robust performance, ensuring true care for your entire wardrobe.
Bosch and Siemens front loading washing machines are India’s first to pass the TUV test, guaranteeing that even after 50 washes, your clothes retain their fabric integrity and color vibrancy. This test is a testament to the brands commitment to providing reliable, high-quality care that preserves the look and feel of your garments wash after wash.
Key features that translate into significant benefits for customers:
SoftCare Paddle and Drum – With its dual-action design, the SoftCare Paddle and Drum offers the perfect balance of softness and strength. The smooth side ensures delicate fabrics receive gentle care, while the pimpled surface tackles tough stains, preserving fabric quality. This innovative design provides thorough cleaning while maintaining the integrity of clothes, giving customers the confidence that their garments are well-cared for with every wash.
Easy Iron Steam Assist (EISA) – Experience ultimate convenience with the EISA feature, which reduces wrinkles by 50% in just 23 minutes. Perfect for freshening up clothes quickly, it eliminates the need for ironing, making garments ready to wear again. Ideal for those on the go or needing a quick refresh before an evening out, EISA simplifies life by saving time and effort, ensuring clothes look their best with minimal hassle.
AntiStain Technology : Tailored for Indian households, the AntiStain Program automatically adjusts temperature, drum movement, and soaking time for relevant stains and textiles, ensuring gentle and reliable removal of stubborn stains. This feature tackles common stains from oil, sweat, tea, and mud with ease, providing perfectly clean laundry with just the push of a button. It ensures meticulous cleaning with minimal effort, making it a favorite among families with young children.
AI ActiveWater Plus : Embrace sustainable living with AI ActiveWater Plus, which uses intelligent sensors to optimize water and energy consumption based on load size and fabric type. This not only reduces utility bills but also minimizes the environmental impact of daily laundry activities, making it an eco-friendly choice for any home.
Pre-Soak Feature: The Pre-Soak feature automates the soaking phase before the main wash cycle, making it easier to remove tough stains from collars and cuffs. Ideal for heavily soiled items such as sports gear and pet bedding, this feature offers flexible soaking times ranging from 15 minutes to 1.5 hours, ensuring thorough cleaning based on the laundry load and fabric type. This convenience allows for stress-free handling of even the most challenging laundry tasks.
Anti-Tangle : Eliminate the frustration of tangled clothes with the anti-tangle feature, which reduces tangling by up to 50%. This protects garments from damage and makes it easier to unload the machine, preserving the quality and longevity of clothes making it user friendly.
Anti-Wrinkle : Bosch’s latest Anti-Wrinkle feature, certified by TUV, reduces wrinkles by up to 50%, ensuring your clothes emerge from the wash cycle looking fresh and well-maintained. This feature is compatible with most washing programs, providing exceptional results without compromising fabric integrity in the long run providing benefit to the user.
Foam Detection : The Intelligent Foam Detection System ensures the right amount of detergent is used for each wash, eliminating excessive foam and ensuring thorough rinsing. This not only enhances wash quality but also conserves detergent, making it an eco-friendly and cost-effective choice. Customers benefit from optimal washing performance and savings on detergent use.
The washing machines offer an array of specialized washing options, including SuperQuick 15’/30’ cycles for fast yet effective washes and a dedicated Delicates Wash for fabrics requiring extra care. It also has wash options for specific fabrics like silk, cotton and wool. With the Speed Perfect feature, a full load can be washed in just 60 minutes without compromising on quality, making it ideal for busy households.
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances , said, “We are thrilled to introduce our new range of high-capacity front load washing machines as a part of our strong commitment to ‘Make-in-India-for-India’. To cater to the growing demand for Bosch front loading washing machines, we have doubled our capacity at the Chennai factory with a second assembly line. Our new 9kg and 10kg Bosch and Siemens front load washing machines have been meticulously crafted to suit diverse needs of Indian households, revolutionizing fabric care. These machines are designed to provide the softest care for clothes, ensuring that every wash preserves the quality and longevity of your garments. This launch exemplifies our dedication to offering innovative, high-capacity solutions that are accessible and meet the increasing demand for premium home appliances in Indian market.”
BSH customer service strives to provide excellent support to all customers across India with two customer contact centers, 16 Branch Service Offices, 370+ authorized service partners, 1600+ trained service technicians across India to support our esteemed customers. BSH prioritises high level of expertise, training and quality of service team.
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