Department of Posts: Advancing Cleanliness and Good Governance in Special Campaign 4.0

The Government of India has released guidelines to implement the Special Campaign 4.0 from 2^nd October to 31^st October, 2024, in order to achieve the goals of institutionalizing Swachhata and reducing pendency in Government offices. Department of Administrative Reforms and Public Grievances (DARPG) is the Nodal Agency for the special campaign as in the previous three years. The Department of Posts would actively participate in the programme and has circulated the guidelines of Special Campaign 4.0 amongst its 23 Circle Offices for Cleanliness and disposal of pending matters from 2^nd – 31^st October, 2024.

Department of Posts conducted Special Campaign 3.0 for cleanliness and good governance during the same period in 2023. The Campaign was continued for each of the months subsequently from November 2023 to August 2024.

The Department would step up its efforts to mobilize all field units and staff for Swachhata and Service oriented activities during the Special Campaign 4.0 in October 2024. The world Post Day and National Postal Week will also be celebrated during the campaign period from 7 October 2024. Over 5000 Dak Chaupals and various “Jan Bhagidaari” initiatives are planned during the period.

The Department has an enduring commitment to improve the service environment for customers and working environment for its employees. It has adopted several green practices and put its limited resources to innovative use in the quest to improve the service experience associated with India Post.

Achievements of Special Campaign 3.0

The Special Campaign 3.0 was implemented both at the Postal Headquarters in Dak Bhawan and all field sub post offices and branch post offices spread across the length and breadth of the country, covering the remotest corner from 2 to 31 October, 2023. Some of the achievements during the Special Campaign, continued during the subsequent period till August 2024 are as follows:

• 88,376 Physical Files weeded out in October 2023 which is extended 1,87,149 Physical Files by the end of August, 2024.
• 1,56,911 sites cleaned in Oct 2023 and 15,931 sites in follow up swachhata activities from November 2023-August 2024.
• Around 1.51 Cr. Revenue earned in Oct 2023 and 0.92 Cr. of revenue earned in follow up from November 2023-August 2024 through disposal of scrap.
• More than 4.83 Lakh public grievances have been disposed of by the end of August, 2024.
• Approximately 88,844 sq. ft. of space has been freed up till August, 2024.

Best Practices implemented in this period:

• This campaign has uncovered numerous exemplary practices, spanning from a nationwide synchronized tree-planting initiative on 2^nd Oct to the repurposing of freed space during this campaign for Creches, gardens, herbal Vatika libraries, guest rooms, canteens, parking areas and other uses for welfare of staff and citizens.
• Training module on Swachhata and Life: The training modules were introduced to reinforce the values of an environment friendly lifestyle and the various aspects to self-assess progress of cleanliness by each employee. Over 3.5 Lakh employees have completed each of these courses on Dak Karmayogi and iGOT platforms till August, 2024.
• Wall art with themes inspired by the local culture was promoted in a big way to signify the local connect of the national post office network in all parts of the country.

Next steps:

• The Special Campaign 4.0, coinciding with ten years of implementation of Swachhata initiatives in the country would be implemented with full involvement and commitment of all staff in the national post office network with the objective of saturation, institutionalization and internalization of the value system and ethos of this flagship programme of the Government of India.