Matribhumi Samachar English
In the past few years, the entertainment technology segment has experienced a massive shift due to Artificial intelligence (AI) interventions, Virtual reality (VR), Augmented Reality (AR) and interactive features that personalise the experience of content consumption. In a segment teeming with cutting-edge brands, three visionary entrepreneurs have carved a special niche for themselves by changing the way Indian consumers interact with inventive and intuitive products.
An overview:
Sushil Motwani: Founder of Aytexcel Private Limited ( official representative of Formovie in India)
In 2021, entrepreneur Sushil Motwani founded Aytexcel Private Limited and took the first step towards bringing world-class electronic goods to the discerning Indian consumer. With a career spanning three decades in the export industry, he leveraged his familiarity with markets in the Middle East and Chinese suppliers to bring the choicest international products to India. Aytexcel is the exclusive retailer and distributor of the products of Formovie Tech (An Mi ecosystem company, co-founded by Appotronics Corporation and Xiaomi). The internationally acclaimed range of Formovie projectors leverages ALPD®️ laser display technology and boasts market leaders like R1, R1 Nano, V10, X5, and S5. Sushil Motwani is playing a key role in challenging the notion that projectors can’t match the appeal of smart TVs in the home entertainment space. A dedicated Formovie Experience Lounge in Bandra West, Mumbai, is infact showcasing how these adaptable, space-efficient, compact and cost-effective projectors are delivering an immersive visual experience and changing the dynamics of home entertainment in India.
Rajeev Singh: Managing Director at BenQ India & South Asia
When it comes to futuristic home theatres and projectors, Managing Director Rajeev Singh has been instrumental in making BenQ a market leader by expanding the appeal of the brand with a diverse product range and consumer-friendly solutions. According to news reports in 2023, BenQ India became the largest national subsidiary of BenQ Asia Pacific, Middle East & Africa region. Be it the interactive display technology enhancing learning experience in educational institutions or projectors in the home entertainment segment, BenQ is always ahead with products that stand apart. Their V7050i, for instance, is the first 4K laser UST projector, which brings cinematic picture quality to your living room. GV31 is another one of BenQ’s portable projector winners. It boasts a full HD 1080p resolution, up to a 135° projection angle, and an integrated Android TV with pre-installed Netflix. Under Singh’s stewardship, BenQ India has also initiated corporate social responsibility (CSR) activities and has partnered with the Ranjit Singh Deol Foundation to provide interactive flat panels to rural schools in Solapur, Maharashtra. He has also led BenQ to craft a comprehensive product range that encompasses both the business-to-consumer (B2C) and business-to-business (B2B) sectors.
Raju Pullan: Senior Vice President, Consumer Electronics Business, Samsung India
At a time when Samsung, one of the global leaders in technology is aiming to create a complete 5G-connected ecosystem centred around its range of devices in India, Raju Pullan, its Senior VP, is the man to watch. With his vision and foresight, he has been instrumental in maintaining Samsung’s strong presence in the consumer electronics market and expanding its revenue by introducing innovative devices He is also very optimistic about the growing home projector market in India and, during the launch of one of Samsung’s projector ranges, mentioned the increased demand for in-home entertainment technology in the country, which Samsung will explore. The company is also planning to introduce more lifestyle audio-visual devices that align with the needs and passions of consumers. This commitment is evident in Samsung’s new product range, including ‘The Premiere,’ an ultra-short throw projector with 8K resolution. With the country’s home consumer preferences changing significantly, Raju’s emphasis on innovation, sustainability and product customisation is likely to ensure more cutting-edge products from the global leader that will be relevant to the local market.
Featured Article
