Matribhumi Samachar English
As the temperature drops, the warmth of romance is rising. This passion is fueling a significant surge in gift sales. It could be the wedding wave, the chill of winter, or the arrival of the holiday season. For all reasons, gift sales have experienced an impressive 25% rise this winter-cum-love season. With the numbers climbing steadily as Christmas and New Year approaches, the retailers and e-commerce platforms are witnessing a flurry of activity, as couples and families prepare to mark the year-end with thoughtful presents.
During this time, people buy New Year gifts, Christmas gifts, and sentimental gifts to evoke the feelings of their partners during winter. There’s a reason it’s called the best time of the year! Compared to last year, 2024 is witnessing a 25% rise in demand, and it’s not even Christmas yet!
Therefore, industry experts predict that this gifting trend will not only sustain but skyrocket in the coming months, especially during Valentine’s Week. The yearly love celebration is expected to see a boost in the gifting market. People look for Valentine’s Day gifts actively during that time, raising the demand for personalized gifts, luxury items, and romantic presents.
Gifting Industry & Online Shopping
One of the key factors driving these sales is the convenience of online shopping and doorstep delivery. The satisfaction of countless options, coupled with the ability to compare prices and read reviews, has made e-commerce the go-to platform. Additionally, online stores often offer exclusive discounts and deals every season, saving customer’s efforts and money.
In addition to this, the refund & return policies ensure top-notch quality and after-sale services. Besides, it has proved to be beneficial for all those who are in a long-distance relationship. In fact, the number states that the cross-border orders are always higher than the local orders. The ease of shopping from home and reliable delivery services has made gifting an effortless and enjoyable experience.
Apart from personalized and luxury items, the public has also started placing minimal orders online and other gestures of showing their affection. For instance, the era of giving a hand-written note with a rose is replaced by finding Rose Day gifts online. Moreover, the entire Valentine’s week is celebrated virtually by couples with geographical barriers.
This offline-to-online shift has benefited customers in all possible ways and provided a significant boost to the e-commerce industry. From the COVID-19 era to the end of 2024, the gifting industry has come a long way, portraying that gifting plays an important role in building connections.
With Christmas and New Year around the corner, and Valentine’s Week just a couple of months away, the gifting industry has reported increased traffic and higher conversion rates. Whether it’s the charm of winter romance, Year ending, or romantic confessions, gift retailers worldwide are going to have a remarkable period indeed.
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