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VueReal Appoints Robert Selley as Chief Commercial Officer

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Waterloo, Ontario–(Newsfile Corp. – February 11, 2025) – VueReal, a pioneer in MicroSolid Printing technology, today announced the executive appointment of Robert Selley as its new Chief Commercial Officer (CCO). With over 25 years of experience in the semiconductor industry, Mr. Selley brings a wealth of knowledge in driving commercial strategies and fostering innovation. In this newly created role, Mr. Selley will oversee all global sales and business development activities and help drive the company’s expansion across its key industry sectors including lighting, consumer electronics, automotive, AR/VR, and health.

Key Takeaways:

VueReal, a pioneer in MicroSolid Printing technology, today announced the executive appointment of Robert Selley as its new Chief Commercial Officer (CCO). In this newly created role, Mr. Selley will oversee all global sales and business development activities and help drive the company’s expansion across its key industry sectors including lighting, consumer electronics, automotive, AR/VR, and health. Selley’s addition comes on the heels of VueReal’s recent USD $40.5 million Series C funding round and a series of strategic senior hires at VueReal.

About VueReal

VueReal, a pioneer in MicroSolid Printing, is revolutionizing the micro semiconductor device industry with its eco-friendly micro-pixel manufacturing process. The platform enables the efficient transfer of microLEDs and other micro semiconductor devices, offering unmatched efficiency, reliability, and scalability. VueReal’s patented method ensures high yield, throughput, and industry-leading defect rates, driving the microLED display market to a projected value of $30 billion by 2029. In addition to manufacturing microLED displays and lighting products for auto in Canada, VueReal licenses its MicroSolid Printing Blueprint to global OEMs, display fabs, and hardware manufacturers. For more information, please visit www.vuereal.com.

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