Matribhumi Samachar English
BE FREE BE YOU BE PENCE
New York, New York–(Newsfile Corp. – March 14, 2025) – Pence 1979 announces their new campaign, a tribute to uniqueness and to authentic self-expression. This campaign toasts the new generation, who want to be seen and heard and who embrace individual differences.
The campaign uses images to create a sense of lightness, of belonging, and community, with models from different ethnicities, backgrounds, and lifestyles. Versatile looks, bold, elegant textures, and different shapes are used to showcase Pence 1979 and its ability to adapt to personal tastes and lifestyles.
The stylistic choice to use groups of models interacting with one another using interwoven, dynamic poses, serves to emphasize the sense of community. Not only does this approach reinforce the brand’s inclusive message, it also creates an emotional connection with the onlooker, conveying the idea that Pence 1979 is not just fashion; it is also a place for meeting and sharing.
The campaign’s experimental aesthetic, with its modern compositions and unusual angles, mixed with creative use of colour, is all about individuality, daring, and the desire to break with convention.
“Wear Your Voice” is the central concept of the campaign, and Pence 1979 invites people to use its garments to tell their story and create a dialogue with the world.
About Pence 1979
Experimentation, research, tradition, and innovation: the new era of Pence 1979 – the historical Made in Italy brand founded in 1979 which distinguished itself for its ability to reinterpret and update the classic fashion pieces – starts from here. New and unexplored paths capable of overwhelming and astonishing, eyes turned towards a new future capable of coexisting in perfect harmony with the urban contemporaneity felt in large cities and with the brand’s heritage.
Starting from 2023, a path of repositioning of the Brand begins, through which Pence 1979 products take on an increasingly more identifiable and exclusive character to evolve into a line of versatile products, capable of speaking to an extremely heterogeneous public in which the denim trousers – the Brand’s identifying garment – is gradually and naturally joined by complementary products. Pence 1979 pursues a philosophy aimed at creating unique products of the highest quality, timeless in style but extremely up to date thanks to the continuous exchange with the world of fashion, art and design skillfully integrated into the Pence 1979 world by a new team of designers.
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