Matribhumi Samachar English
Hyderabad, 28th May 2025: Hyderabad-based BigBears Advertising and Branding, a leading full-service agency known for its 360° branding and promotional expertise, made a powerful impression at Goafest 2025, attending with one of the largest delegations from the city.
The BigBears team featured department heads from Account Management, Digital Marketing, UI/UX & 3D, Art Direction, and Video Production, each fully immersed in curated sessions across their areas of expertise. From the latest in AI-powered performance marketing and Meta strategies to YouTube storytelling and avant-garde art direction, the learning experience was both rich and forward-looking.
“Goafest truly lived up to its promise — a vibrant confluence of creativity, insight, and inspiration under the sun,” shared Bankupalli Ganesh Shastry, Creative Head and Managing Director, BigBears.
A personal highlight for Mr. Shastry was reuniting with Mr. Senthil Kumar, Chief Creative Officer at VML, rekindling memories of his formative years at JWT along with him — a nostalgic moment that reminded him just how far the journey has come.
Mr. Shastry remarked, “Looking at the 2025 ABBY entries and winners, it’s clear that films and interactive print are setting new benchmarks. With visionary clients like Café Niloufer, whose brand identity and ongoing campaigns are crafted by BigBears, Monarch, MSR, NSL, and other esteemed partners, I’m confident we’ll soon be bringing ABBYs home to Hyderabad.”
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