Matribhumi Samachar English
Pune, August 2025: As Ganeshtova approaches, Kushal’s Fashion & Silver Jewellery unveils a special festive collection of statement antique-finish jewellery that blends Indian craftsmanship with contemporary designs. This collection celebrates devotion while offering versatile, style-forward pieces for today’s woman.
Ganeshotsav, one of Maharashtra’s most loved festivals, is a time of colour, music, rituals, and togetherness. Families welcome Lord Ganesha into their homes with grandeur, and jewellery plays a central role in completing the festive look. Kushal’s latest collection honours these customs through handcrafted designs and intricate craftsmanship, crafted to honour tradition while fitting effortlessly into contemporary wardrobes. This range is perfect for welcoming Bappa and for visarjan, combining premium handfeel with lightweight comfort to ensure ease throughout the festivities.
Actress Hruta Durgule, the face of the campaign, beautifully showcases this blend of tradition and modernity. In the campaign visuals, Hruta wears a statement choker that merges the traditional chandrakor design -a cherished Maharashtrian symbol -with a delicate modern floral pattern. The antique finish gives it a regal charm, perfect for the festive season. She completes the look with drop jhumkas, statement finger rings featuring intricate Ganesha motifs, and kadas detailed with stones in rich green and ruby colours. Each piece reflects the artistry of jewellery while feeling fresh and relevant for contemporary styling.
Speaking on the launch, Manish Gulechha, Co-Founder, Kushal’s Fashion Jewellery, said:
“Pune is a strategic market for us, and we are delighted by the warm and enthusiastic response we’ve received. With the festive season approaching, we are excited to bring our latest collection to our consumers here. From intricate antique-finish pieces to statement festive jewellery, we offer something for every celebration, both in our stores and online. We are pleased to collaborate with actress Hruta Durgule, whose grace and charm perfectly complement the essence of our collection.”
The highlights of this collection are its traditional Maharashtrian motifs like the chandrakor and floral designs — symbols of wisdom, prosperity, and strength. The range features trending styles such as ornate chokers, statement finger rings, and bold kadas, all designed to make a lasting impression at every festive gathering.
Actress Hruta Durgule shared her thoughts on the collaboration: “Wearing this collection for Ganeshotsav made me feel connected to my roots and the festive energy around this season. I love how Kushal’s has reimagined traditional motifs like the chandrakor and the florals of Paithani in such a fresh way — it’s perfect for celebrating and creating beautiful memories.”
Crafted in antique gold-plated finishes, the collection offers richness and cultural depth ideal for pujas, family gatherings, and festive outings. Perfectly paired with silk sarees, Paithanis, classic Nauvari drapes, or elegant lehengas for a graceful festive look, or styled with Indo-western ensembles like embroidered jackets and flowy skirts for a contemporary twist.
Available Nationwide:
The Ganesh Chaturthi Collection is now available at all six stores in Pune. Customers can also explore the collection online at www.kushals.com or via the Kushal’s mobile app.
This Ganesh Chaturthi, celebrate with jewellery that’s divine, detailed, and designed for the modern festive spirit — only at Kushal’s.
Shop the collection: https://www.kushals.com/collections/ganesha-jewellery-collection
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