Goji Labs Partners with Iconic KCRW to Reimagine Member Digital Experiences

Goji Labs has partnered with KCRW to revamp its mobile app, bringing a whole new product strategy to one of public radio’s leading digital platforms.

Los Angeles, California–(Newsfile Corp. – August 22, 2025) – Goji Labs has teamed up with KCRW, an award-winning public radio station and cultural institution, to overhaul its mobile app.

This effort underscores Goji Labs’ commitment to mission-driven and nonprofit platforms, and to using UX strategy and product thinking to empower public service organizations.

Goji Labs has announced a new partnership with KCRW

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To lay the foundation for a more engaging and scalable digital experience, KCRW partnered with Goji Labs on a full-platform overhaul of their streaming app experience, and built a whole new offering for their members that included:

• Conducting a competitive analysis and reviewing similar digital platforms to inform feature prioritization and positioning
• Performing a UX audit to identify friction points and usability gaps across the entire app
• Developing a product strategy playbook to align stakeholders around a shared vision and roadmap
• Re-architecting the app’s information structure for intuitive, content-forward navigation
• Designing and building a mobile-first, fully responsive interface optimized for audience engagement
• Implementing scalable infrastructure to support user accounts and future personalization
• Migrating the platform to a modern content management system to make publishing and maintenance faster and more flexible
• Creating a custom CarPlay and Android Auto experience to extend streaming access into connected vehicles

“From day one, we approached KCRW’s platform like a true product – not just an app rebuild. That meant putting listeners first: mapping their journeys, removing friction, and making discovery feel effortless. By aligning UX strategy with KCRW’s mission, we weren’t just redesigning a platform – we were expanding its reach,” said Goji Labs CEO & Co-founder David Barlev.

Product details will be available soon, including an overview of the new experiences developed through this collaboration.

Learn more about Goji Labs’ mission-driven UX and digital product services at www.gojilabs.com.

About Goji Labs

Goji Labs is an award-winning digital product agency in Los Angeles. We help leading brands turn complex challenges into intuitive products through strategy, design, and development, launching 400+ products and enabling $1B+ in funding – and counting.

About KCRW

KCRW is an award-winning public radio station and cultural institution based in Los Angeles, producing original content in music, news, and culture. As NPR’s flagship member station in Southern California and a community service of Santa Monica College, KCRW connects diverse communities through human-hosted programming, acclaimed storytelling, and live experiences across 89.9FM, digital platforms, and global events.

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