Matribhumi Samachar English
30th August 2025, Raipur: Apparel Group, the powerhouse behind many global fashion and lifestyle brands in India, announces the launch of a new Victoria’s Secret Beauty Assortment Store at ZORA Mall, Raipur. This marks Victoria’s Secret’s 15th store in India and its 10th Beauty Assortment (BA), reinforcing the brand’s growing footprint in the country.
Strategically located at UG-09, ZORA Mall, the store spans 1,248 sq. ft. and offers an elevated shopping experience tailored to the evolving preferences of Indian consumers.
Curated with elegance and functionality, the store features Victoria’s Secret’s signature range of fragrances, body mists, lotions, accessories, and the much-loved pajama sets. Though primarily a beauty concept store, it will also showcase a select assortment of bralettes and panties, giving shoppers a glimpse into the brand’s iconic lingerie offerings.
Speaking on the occasion, Mr. Tushar Ved, President of Apparel Group India, shared, “Marking another step forward in our vision to expand meaningful and relevant retail experiences across India. Victoria’s Secret has built an emotional connection with women globally, and we’re thrilled to bring this experience to Raipur, it’s a destination where customers can explore self-care, beauty, and comfort under one roof.”
Mr. Abhishek Bajpai, CEO of Apparel Group India, added, “Raipur represents an important market in our India growth strategy, with its rising urban lifestyle and expanding appetite for international brands. With this opening, we continue to bring elevated, experience-driven retail to tier-II cities, empowering consumers with access to the best of global beauty and lifestyle.”
Curated to cater to a modern lifestyle, this store launch reaffirms Victoria’s Secret’s continued commitment to growing its presence in India, bringing best-in-class global products to the Indian market with a strong focus on accessibility and experience.
Time: 11 am – 9.30 pm
Address: Victoria’s Secret, UG-09, ZORA Mall, Opposite Agriculture College, NH-6, Raipur – 492012, Chhattisgarh, India (State Code: 22)
About Apparel Group (India) Pvt. Ltd.:
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved out its strong presence in the GCC and expanded thriving gateways to market
in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines.
Apparel Group India has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la Table, and Martha Stewart brands across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 38 cities in India.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and
Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since Its inception in the last two decades.
About Victoria’s Secret:
Victoria’s Secret (NYSE: VSCO) is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, and athleisure, as well as award-winning prestige fragrances and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.
Victoria’s Secret India (victoriassecret.in)
Victoria’s Secret India (@victoriassecretindia)
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