Maharashtra Leaders Unite for International Coastal Clean-Up Day in Mumbai

“Ministry of Environment and Climate Change will provide one-time financial support for youth-led recycling startups aimed at creating a cleaner and greener planet,” Union Minister for Environment and Climate Change Bhupender Yadav announced Guidelines for One-Time Financial Support for Establishing Recycling Plants while taking part in Beach Clean-up Drive at Juhu, Mumbai today. On the occasion of International Coastal Cleanup Day- 21st September 2024, Union Ministry of Environment, Forest and Climate Change (MoEFCC) in partnership with Ministry of Earth Sciences and the Government of Maharashtra, organised a Mega Beach Cleaning Drive at Juhu Beach.

The Minister also mentioned that we human beings often forget the importance of cleanliness despite our understanding of resource utilization. “While nature generously provides us with pure resources, our return to the earth often consists of waste,” remarked.

He also spoke about the necessity of several steps to be taken to save environment; Water conservation,Promoting technologies that reduce solid waste, Creative Waste Disposal  Encouraging innovative methods for waste management, Healthy Lifestyle Promotion, Ban on Single-Use Plastics and Food Waste Reduction.

   

The Minister also encouraged the citizens to join “Ek Ped Maa Ke Naam,” initiative as inspired by Prime Minister Narendra Modi. “By planting a tree, we express our gratitude to Mother Earth, recognizing the dual role of our mothers in nurturing life,” he added.

He also spoke that the Government and the Ministry is committed to taking actionable steps, pledging to clean Mumbai’s beaches.

Addressing the participants, Governor of Maharashtra, Shri C. P. Radhakrishnan said that one day of action is simply not enough. This initiative should be carried out throughout the year and repeated annually, as small beginnings can lead to significant transformations. “By engaging young people in these efforts, we are working towards a “Clean Mumbai, Green Mumbai” and ultimately a “Clean Bharat, Green Bharat.” he said.

   

Maharashtra Chief Minister Shri Eknath Shinde emphasized the importance of cleanliness as a service, highlighting the state’s 720 km-long coastline and its potential to boost tourism. He expressed satisfaction in citizens’ participation in the cleanliness drive launched on September 17 at Girgaum Chowpatty, which will continue until October 2.

This coast cleanliness drive is conducted alongside more than 100 other beaches across coastal states and Union Territories. This year, the theme for the cleanliness campaign is “Swabhav Swachhata – Sanskaar Swachhata,” emphasizing the importance of natural cleanliness and cultural responsibility towards maintaining clean beaches and marine ecosystems.

During the Drive, participants took a pledge on “I Am Saving My Beach” and committed to cleanliness. This communal effort aligns with the broader national campaign initiated by the Prime Minister, who has called for cleanliness to be a national priority. Participants also formed human chains and actively participated in direct beach cleaning efforts.

   

Principal Secretary of the Department of Environment and Climate Change, Shri Pravin Darade, delivered the welcome address.
Shri Tanmay Kumar, Special Secretary, Ministry of Environment, Forest & Climate Change and Shri Bhushan Gagrani, Municipal Commissioner, Municipal Corporation of Greater Mumbai, Govt. of Maharashtra also spoke during the event.

Background

Since its inception, the beach cleaning drive has gained momentum, with notable milestones. The MoEFCC launched the #IAM SAVING MY BEACH campaign on World Environment Day in 2018, which has evolved into a regular series of clean-up activities across the nation. In 2022, the campaign under the banner of “Swachh Sagar, Surakshit Sagar” saw participation from over 15,000 volunteers, collecting more than 1,500 tons of waste from 75 beaches.

Last year, during the G20 Presidency, a Janbhagidari movement further enhanced community engagement, witnessing participation from 14 G20 countries and various invitee nations. The collective effort resulted in the cleanup of over 55 beaches globally, demonstrating the power of international cooperation in environmental conservation.

The International Coastal Cleanup Day serves not just as a cleanup drive but as a vital educational platform. It raises awareness about the impact of marine litter and the importance of preserving our oceans.  This year’s campaign features activities such as signature campaigns, tree planting, and awareness displays aimed at inspiring a lifestyle that minimizes plastic use and promotes sustainable practices. A centralized database will track achievements, ensuring transparency and encouraging continued community involvement.