Matribhumi Samachar English
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With this aggressive offline expansion, Snitch is close to achieving its target of opening 40 stores across India by FY25
New Delhi, 26th September 2024 –Snitch, India’s leading fashion brand, announces the opening of its 25th store in Dehradun, marking a significant milestone in its rapid offline expansion. The brand started its offline expansion by opening its first store in Bangalore and in the last 8 months, the brand has opened 25 stores in cities like Pune, Ahmedabad, Gandhinagar, Bangalore, Indore, Dehradun, Surat, Mumbai, and many more. Snitch has achieved this impressive feat within just the first two quarters of the fiscal year, with the goal of further extending its footprint nationwide by the end of FY25.
This remarkable growth underscores Snitch’s commitment to delivering trendy, high-quality fashion for men while tapping into new markets. With the brand opening a new store every second week, Snitch is rapidly approaching its targeted GMV of 600 crore, with offline revenue expected to account for about a third of the whole. Snitch’s offline stores upscale the customer experience by providing a seamless blend of modern urbane and immersive interactions resulting in conversion rates of 50-60% in stores. By bringing the brand closer to customers, these stores allow Snitch to better understand their needs, ensuring fashion remains accessible to all while strengthening customer relationships across various regions.
As part of its broader growth strategy, Snitch is planning to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan. This targeted approach is aimed at enhancing brand visibility across Tier 1 and Tier 2 cities, ensuring Snitch’s presence is felt across India’s diverse fashion landscape.
Commenting on this major achievement, Siddharth Dungarwal, Founder of Snitch stated, “Opening our 25th store in such a short span is a remarkable milestone for us. This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men’s fashion. We’ve always envisioned reaching every corner of the country, staying close to our customers, and delivering the trendiest, high-quality clothing at unmatched value.”
He further added, “With the overwhelming support from our Gen Z audience, we’re driven to push boundaries, expanding into new markets and bringing Snitch closer to becoming a household name nationwide.”
The 25th store, opened on Rajpur Road in Dehradun, spans 3,200 sq. ft. and showcases an extensive collection of Snitch’s trendiest apparel and accessories designed to appeal to the Gen Z audience. Snitch has firmly positioned itself as a pioneer in men’s fashion, leading the way in both style and customer engagement. As Snitch continues to lead in the men’s fashion space, the company remains committed to delivering exceptional products, creating memorable customer experiences, and achieving long-term success in both online and offline markets.”
About Snitch
Encapsulating inspirations from around the globe, Snitch crafts clothing for the fashion-forward modern man. Started in the year 2020 as a D2C brand with its website snitch.co.in, Snitch offers an unconventional style ethos as a men’s fast fashion brand. It designs styles in response to the latest trends. Offering products that align with the latest trends in fast fashion, the brand has carved a unique and unconventional appeal, significantly disrupting the market.
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