Matribhumi Samachar English
In its commitment to environmental conservation, Bisleri International organized a series of impactful events across India around World Earth Day. In line with the United Nations 8 sustainable development goals (SDGs), including Quality Education (SDG 4), Clean Water and Sanitation (SDG 6), Sustainable Cities and Communities (SDG 11), Responsible Consumption and Production (SDG 12), Climate Action (SDG 13), Life Below Water (SDG 14), Life on Land (SDG 15), and Partnerships for the Goals (SDG 17), these initiatives encompassed awareness sessions, plastic collection drives, tree plantation campaigns, and beach clean-ups.
These drives and campaigns were conducted across 13 cities namely New Delhi, Noida, Chandigarh, Kargil, Jaipur, Gurugram, Chennai, Mumbai, Bengaluru, Hyderabad, Pondicherry, Coimbatore, Vishakhapatnam. To maximize the impact, Bisleri collaborated with various recyclers, educational institutions and 16 non-governmental organisations (NGOs).
K Ganesh, Director CSR & Public Affairs, Bisleri International, highlighted the collaborative nature of their initiatives, stating, “Through our coordinated efforts and strategic alliances, weve achieved milestones in our commitment to environmental sustainability. Partnering with NGOs, recyclers and educational Institutions enabled us to extend our reach and foster a collective commitment to environmental stewardship. By involving people across the country, we were able to foster a culture of responsible waste management and environmental protection in addition to conserving ecosystems.”
1,925 Saplings were planted in eight cities, enriching urban greenery, and promoting environmental sustainability. Through partnerships with recyclers, educational institutes, and NGOs, 22.699 MT of used plastic was collected from 13 cities, contributing to cleaner surroundings and the protection of ecosystems.
Efforts were made to clean up beaches, preserving marine habitats and promoting responsible waste disposal. 82 events and awareness sessions were conducted to educate more than 14,245 citizens, about the importance of environmental conservation. 38.59 metric tonnes of carbon emissions were reduced. 412.448 kiloliters of water were saved, 131.067 megawatt-hour (MWH) of energy was saved and landfill space of 18386.6 cubic feet was eliminated and 58.814 kiloliters of oil was saved.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
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