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How India Borrows 2024: Home Credit India Study Reveals Aspirational Borrowing Trends, Rising Digital Adoption, Increase in EMI Cards & App-Based Banking

Home Credit India, a local arm of the leading global consumer finance provider, has released the findings of its annual consumer study – How India Borrows. The sixth edition of the study reported a significant shift in borrowing patterns among the lower-middle-class consumers, transitioning from survival-driven borrowing to one fuelled …

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