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‘Chingles’ Chewing Gum Of DS Group Elevates Pranks with the Introduction of its Playful AI-Bot, Master-Lee

Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has unveiled a unique digital campaign for its popular chewing gum, Chingles’. This innovative initiative, the ‘Chingles Prankbot‘ digital campaign, has been created by Merely Digital and executed in collaboration with White Rivers Media (WRM). Creative DS …

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