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Lifesight Unveils Marketing Context Graph to Unify Finance and Marketing Teams Around True Marketing ROI

New research introduces governed causal mapping alongside an interactive Measurement Gap Calculator to quantify budget efficiency across cross-functional enterprise teams. New York, New York–(Newsfile Corp. – August 17, 2026) – Lifesight, the Agentic Unified Marketing Measurement Platform, today announced the introduction of the Marketing Context Graph (MCG). The governed, time-aware …

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