Cricket icon and brand ambassador MS Dhoni gets a special salute from Lays with limited-edition collector’s packs Excitement erupts as fans swarm stores for early access to the packs Cricket fever has reached a boiling point in India, with MS Dhoni at the heart of the craze. Lays, synonymous for …
Read More »Quaker’s Heartfelt Long-Format Ad Film Strikes a Chord, Spotlighting Nutrition’s Crucial Role in Children’s Lives
Addresses the importance of nutrition, infused with cultural reverence A comprehensive 360-degree surround campaign planned across multiple platforms Quaker, one of India’s leading players in the oats segment, stands for nutrition. The brand, through its ‘Bowl of Growth’ initiative addresses the cause of child malnutrition through 3 key pillars – …
Read More »Lay’s Salutes the Unsung Heroes of Agriculture, Women Farmers with Project Farm Equal on International Women’s Day
“Project Farm Equal” is a special project empowering the women farmers from Uttar Pradesh Introduced as part of PepsiCo’s partnership with USAID through the Global Development Alliance Project (GDA) PepsiCo India’s iconic brand Lays, an enduring advocate for Indian agriculture, commemorates International Womens Day 2024 with the nationwide launch of …
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