{"id":13784,"date":"2024-08-08T16:39:51","date_gmt":"2024-08-08T11:09:51","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=13784"},"modified":"2024-08-08T16:39:51","modified_gmt":"2024-08-08T11:09:51","slug":"axis-bank-launches-sparsh-week-2024-reinforcing-its-ethos-of-customer-delight","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/08\/08\/axis-bank-launches-sparsh-week-2024-reinforcing-its-ethos-of-customer-delight\/","title":{"rendered":"Axis Bank launches Sparsh Week 2024; reinforcing its ethos of \u2018Customer Delight\u2019"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Launches a curated, Pan- India initiative to train and empower Bank employees for elevating overall customer experience and building WoW moments throughout the customer journey.<\/strong><br \/>\n<strong>The second edition of this customer-centric initiative &#8211; Sparsh 2.0 embarks on the transformational journey from \u201ccustomer obsession as a goal\u201d to \u201ccustomer obsession as a process\u201d by creating moments of customer delight, leading to customer loyalty.<\/strong><br \/>\n<strong>Rolls-out exclusive offers on opening of accounts, demat accounts, vehicle financing, home loans, education loans, health insurance etc. for customers.<\/strong><br \/>\n<strong>Hosts a series of engaging sessions for customers, employees and partners.<\/strong><\/p>\n<p>National, August 8, 2024: Axis Bank, one of the largest private sector banks in India, continues to strengthen its relationship with customers by launching the second edition of its customer-centric initiative \u2018Sparsh Week 2024\u2019. During this week, commencing from August 5th to 9th, the Bank will organize a series of customer-focused activities for its employees and customers. These activities aim to amplify the spirit and promise of, \u201cdelighting customers, every day\u201d, and embracing it as a continuous process and standard practice for all employees across the bank and its subsidiaries.<\/p>\n<p>Aligning with Sparsh\u2019s core philosophy of \u2018Listen, Act, and Celebrate\u2019, the Bank will host a series of interesting programs such as MasterClasses, Fireside Chats, Customer and Leadership Connects, and Panel Discussions where speakers will share their valuable insights and experience with the employees and re-instill the ethos of customer delight. As a part of the initiative, the Bank will roll-out exclusive offers through its 5,000+ branches to celebrate Sparsh Week with its customers \u2013<\/p>\n<p style=\"text-align: justify;\">\n30 Lac Health Insurance (Family Plan) at an annual premium of Rs. 2,499<br \/>\nFree Axis Direct Account with access to Smart Edge and a basket of stocks with 72% return in a year*<br \/>\nUp to 100% on-road funding for vehicle loans, including Electric Vehicles, with approximately 50 bps lower interest rates<br \/>\nAccess to 100% loan financing for education, including financing for living expenses, pre-visa disbursement facility, and pre-admission sanction letter<br \/>\n12 EMIs* off with Fast Forward &amp; Shubh Aarambh Home Loans (for home loans above 30 Lacs)<br \/>\nCredit card offers and discounts on Grab deals, Easy Dinner, and Travel Edge<br \/>\nRs. 250 Amazon voucher for opening a Prestige &amp; Sampann Account<\/p>\n<p style=\"text-align: justify;\">Commenting on the launch, Vijay Mulbagal, Group Executive, Axis Bank said, &#8220;Happy customers bring all of their banking needs to the Bank and refer friends &amp; family. Sparsh 2.0 values such as listening to customers with intent, empathizing with customers, and focusing on input metrics lead to creating a series of customer delight moments, consequently making customers 10\/10 promoters of the bank. Sparsh week will have a lot of action for both customers and employees focused on these values. We also have special offers running for customers during this week.&#8221;<br \/>\nThis year, the Bank will directly engage with customers through various initiatives such as \u2013<\/p>\n<p>Meet and Greet with customers across select branches<br \/>\nFamiliarizing senior citizen customers with digital banking<br \/>\nOrganizing test drives and offering auto loans in select cities<br \/>\nBuilding a connection with potential customers through \u2018Samaroh\u2019, a customer outreach initiative to create awareness about the Bank\u2019s products &amp; services<br \/>\nFelicitating customers from large corporates and conglomerates<\/p>\n<p style=\"text-align: justify;\">Various Sparsh initiatives over the last three years have been instrumental in driving the Net Promoter Scores (NPS) of the Bank. There has been a significant boost in the Retail Bank&#8217;s NPS score in the last two years, ranking Axis Bank as the No. 2 bank as per the Kantar survey.<\/p>\n<p>Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launches a curated, Pan- India initiative to train and empower Bank employees for elevating overall customer experience and building WoW moments throughout the customer journey. The second edition of this customer-centric initiative &#8211; Sparsh 2.0 embarks on the transformational journey from \u201ccustomer obsession as a goal\u201d to \u201ccustomer obsession as a process\u201d by creating moments &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9969,9967,9968],"class_list":["post-13784","post","type-post","status-publish","format-standard","","category-business-english-news","tag-axis-bank-customer-experience","tag-axis-bank-customer-service","tag-sparsh-week-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Axis Bank launches Sparsh Week 2024; reinforcing its ethos of \u2018Customer Delight\u2019 - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Discover the latest news about Axis Bank&#039;s Sparsh Week 2024, a testament to the bank&#039;s commitment to &#039;Customer Delight&#039;. 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