{"id":16560,"date":"2024-09-04T16:31:39","date_gmt":"2024-09-04T11:01:39","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=16560"},"modified":"2024-09-04T16:31:39","modified_gmt":"2024-09-04T11:01:39","slug":"apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/","title":{"rendered":"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative"},"content":{"rendered":"<p style=\"text-align: justify;\">The global demand for Indian spirits is increasing, presenting an opportunity for growth. The Agricultural and Processed Food Export Development Authority (APEDA) plans to promote both the Indian alcoholic and non-alcoholic beverages globally with a target of $1 billion in export revenue over the next few years. APEDA as part of the \u2018Make in India\u2019 initiative has been targeting to increase exports of Indian Spirits to major foreign destinations.India currently ranks 40<sup>th<\/sup>\u00a0in the world for alcoholic beverage exports.<\/p>\n<p style=\"text-align: justify;\">In a landmark move for Indian spirits,Godawan Single malt whisky isall set to launch in the United Kingdom as an artisanal single malt whisky made in Rajasthan, India.<\/p>\n<p style=\"text-align: justify;\">The first batch of Godawan was flagged off to United Kingdom jointly by Shri Rajesh Agrawal, Additional Secretary, Ministry of Commerce &amp; Industry, Government of India, and Ms. Debra Crew, Chief Executive of Diageo Plc,\u00a0 Mr. Abhisek Dev, Chairman of APEDA, and Ms HinaNagarajan, MD &amp; CEO, Diageo India along with other senior representatives.<\/p>\n<p style=\"text-align: justify;\">Godawan Single malt whisky had participated in the International Food and Drinks Event (IFE), London in March 2024 under the ambit of APEDA and undertook promotions of Godawan.\u00a0 This worked as a precursor to launching Godawan in UK and commencing exports to UK.<\/p>\n<p style=\"text-align: justify;\">This initiative will support farmersofAlwarregion. The six row barley used in the production of Godawan, has been locally procured that helps in enhancing the agricultural income of the local farmers through it\u2019s backward linkages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global demand for Indian spirits is increasing, presenting an opportunity for growth. The Agricultural and Processed Food Export Development Authority (APEDA) plans to promote both the Indian alcoholic and non-alcoholic beverages globally with a target of $1 billion in export revenue over the next few years. APEDA as part of the \u2018Make in India\u2019 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[12216,12218,12217,12219,7661],"class_list":["post-16560","post","type-post","status-publish","format-standard","","category-national","tag-alcohol-industry-india","tag-alcoholic-drinks-export","tag-export-promotion-apeda","tag-indian-alcoholic-beverages","tag-make-in-india-initiative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Learn about APEDA&#039;s efforts to boost alcoholic beverage exports in support of the &#039;Make in India&#039; initiative. Discover how this initiative is contributing to the growth of India&#039;s alcoholic beverage industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"Learn about APEDA&#039;s efforts to boost alcoholic beverage exports in support of the &#039;Make in India&#039; initiative. Discover how this initiative is contributing to the growth of India&#039;s alcoholic beverage industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/\" \/>\n<meta property=\"og:site_name\" content=\"Matribhumi Samachar English\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-04T11:01:39+00:00\" \/>\n<meta name=\"author\" content=\"Saransh Kanaujia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saransh Kanaujia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/\",\"name\":\"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English\",\"isPartOf\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\"},\"datePublished\":\"2024-09-04T11:01:39+00:00\",\"dateModified\":\"2024-09-04T11:01:39+00:00\",\"author\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\"},\"description\":\"Learn about APEDA's efforts to boost alcoholic beverage exports in support of the 'Make in India' initiative. Discover how this initiative is contributing to the growth of India's alcoholic beverage industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matribhumisamachar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/\",\"name\":\"Matribhumi Samachar English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\",\"name\":\"Saransh Kanaujia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"caption\":\"Saransh Kanaujia\"},\"description\":\"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.\",\"sameAs\":[\"https:\/\/matribhumisamachar.com\/en\"],\"url\":\"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English","description":"Learn about APEDA's efforts to boost alcoholic beverage exports in support of the 'Make in India' initiative. Discover how this initiative is contributing to the growth of India's alcoholic beverage industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/","og_locale":"en_US","og_type":"article","og_title":"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English","og_description":"Learn about APEDA's efforts to boost alcoholic beverage exports in support of the 'Make in India' initiative. Discover how this initiative is contributing to the growth of India's alcoholic beverage industry.","og_url":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/","og_site_name":"Matribhumi Samachar English","article_published_time":"2024-09-04T11:01:39+00:00","author":"Saransh Kanaujia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saransh Kanaujia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/","url":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/","name":"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative - Matribhumi Samachar English","isPartOf":{"@id":"https:\/\/matribhumisamachar.com\/en\/#website"},"datePublished":"2024-09-04T11:01:39+00:00","dateModified":"2024-09-04T11:01:39+00:00","author":{"@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1"},"description":"Learn about APEDA's efforts to boost alcoholic beverage exports in support of the 'Make in India' initiative. Discover how this initiative is contributing to the growth of India's alcoholic beverage industry.","breadcrumb":{"@id":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/04\/apeda-to-promote-alcoholic-beverage-exports-as-a-part-of-make-in-india-initiative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matribhumisamachar.com\/en\/"},{"@type":"ListItem","position":2,"name":"APEDA to promote alcoholic beverage exports as a part of \u2018Make in India\u2019 initiative"}]},{"@type":"WebSite","@id":"https:\/\/matribhumisamachar.com\/en\/#website","url":"https:\/\/matribhumisamachar.com\/en\/","name":"Matribhumi Samachar English","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1","name":"Saransh Kanaujia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","caption":"Saransh Kanaujia"},"description":"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.","sameAs":["https:\/\/matribhumisamachar.com\/en"],"url":"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/"}]}},"_links":{"self":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/16560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16560"}],"version-history":[{"count":1,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/16560\/revisions"}],"predecessor-version":[{"id":16566,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/16560\/revisions\/16566"}],"wp:attachment":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}