{"id":17650,"date":"2024-09-13T20:27:29","date_gmt":"2024-09-13T14:57:29","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=17650"},"modified":"2024-09-13T20:27:29","modified_gmt":"2024-09-13T14:57:29","slug":"curtain-raiser-for-2024-swabhav-swachhata-sanskaar-swachhata-4s-held-at-new-delhi","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/13\/curtain-raiser-for-2024-swabhav-swachhata-sanskaar-swachhata-4s-held-at-new-delhi\/","title":{"rendered":"Curtain Raiser for 2024 \u201cSwabhav Swachhata Sanskaar Swachhata (4S)\u201d held at New Delhi"},"content":{"rendered":"<p style=\"text-align: justify;\">Centre is targeting timebound &amp; targeted transformation of around two lakhs very difficult and\u00a0dirty spots during the \u2018Swabhav Swachhata Sanskaar Swachhata (4S)\u2019 2024 campaign, theme of Swachh Bharat Mission (SBM) for this year.\u00a0 These\u00a0<strong>Cleanliness Target Units (CTUs)<\/strong>\u00a0&#8211; \u0938\u094d\u0935\u091a\u094d\u091b \u0924\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u090f\u0915\u093e\u0908 is the key highlight of this year campaign and involves identification of CTUs and mapping through a portal. This was announced by Union Minister for Housing and Urban Affairs, Shri Manohar Lal\u00a0 and Union Minister for Jal Shakti, Shri C R Patil at the curtain raiser event of the campaign, held at Sushma Swaraj Bhawan in New Delhi today.<\/p>\n<p style=\"text-align: justify;\">The ministers informed that Central PSUs, Industry partners and NGOs are being encouraged to adopt CTUs. The campaign includes mega cleanliness drives at various sites like tourist locations, public buildings, commercial areas, community toilets, public toilets, water bodies, zoos, sanctuaries through shramdaan &amp; collective action.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image001BBZU.jpg\" \/><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">All Central Ministries and States are planning various citizen engagement activities. The campaign is set to rollout from 17<sup>th<\/sup>\u00a0Sept and will culminate on 2<sup>nd<\/sup>\u00a0Oct., 2024, birth anniversary of Mahatma Gandhi.<\/p>\n<p style=\"text-align: justify;\">Union Minister for Housing and Urban Affairs, Shri Manohar Lal, in his address, said that the campaign, this year, takes big leap from \u2018Cleanliness is Service\u2019 to \u2018Cleanliness as Swabhav &amp; Sanskaar\u2019 of each individual of the society.\u00a0 He said that being the world\u2019s largest Jan Andolan, this campaign is just a medium to put forward the whole of society and whole of government front to set an example at the global level altogether.<\/p>\n<p style=\"text-align: justify;\">The minister informed that there are approximately 2,300 dumpsites in urban areas with 22 Crore Metric Tons of waste out of which 427 Crore dumpsites with 9 Crore metric tons of waste has been completely remediated, and land reclaimed is 4,500 acres. He said that the Mission aims at making the shift from door to door to collection to 100% processing.<\/p>\n<p style=\"text-align: justify;\">Speaking on the occasion, Union Minister for Jal Shakti, Shri C R Patil said that over 93 percent women in the country have access to toilets and as per recent WHO report, the mission has reduced infant mortality by around three lakhs during first five years on the mission. Shri Patil said that in 2014, Swachh Bharat Mission announced from the ramparts of Red Fort in Delhi by PM Narendra Modi, has become a Jan Andolan for behaviour change and is now globally identified as a powerful intervention for infant mortality, disease reduction, and improved livelihood opportunities.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image002YCYD.jpg\" \/><\/p>\n<p style=\"text-align: justify;\">MoS, Ministry of Housing &amp; Urban Affairs Shri Tokhan Sahu alongside senior officials from the Ministry of Housing and Urban Affairs (MoHUA), Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti, Ministry of Rural development, Ministry of Panchayati Raj and state governments were present during the event.<\/p>\n<p style=\"text-align: justify;\"><strong>A Decade of Transformative Swachhata Efforts<\/strong><\/p>\n<p style=\"text-align: justify;\">The SBM campaign, which was first launched on 2nd October 2014 by Prime Minister Shri Narendra Modi, embodies a \u2018Whole of Society\u2019 approach, making sanitation \u2018everyone\u2019s business\u2019.<\/p>\n<p style=\"text-align: justify;\">The campaign aims to inspire a shift towards fostering sustainable behavioural change, integrating cleanliness into daily habits, and promoting public participation in maintaining a clean and healthy environment.<\/p>\n<p style=\"text-align: justify;\">On Independence Day this year, Prime Minister Shri Narendra Modi reiterated how Swachhata has become a key part of Indian society, driving transformative changes across the country.<\/p>\n<p style=\"text-align: justify;\">This year\u2019s campaign is being celebrated under the theme \u2018Swabhav Swachhata Sanskaar Swachhata (4S)\u2019 and will run from 17th September to 2nd October 2024, marking the 10th anniversary of the Swachh Bharat Mission.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image003K40J.jpg\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Key Pillars of the Campaign<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">This year\u2019s Swabhav Swachhata Sanskaar Swachhata (4S) 2024 campaign is built around three core pillars:<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Swachhata Ki Bhaagidari\u00a0<\/strong>\u2013 Public participation, awareness, and advocacy for Swachh Bharat.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Sampoorna Swachhata<\/strong>\u00a0\u2013 Mega cleanliness drives targeting difficult and dirty spots (Cleanliness Target Units).<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>SafaiMitra Suraksha Shivir<\/strong>\u00a0\u2013 Single-window service, safety, and recognition camps for sanitation workers\u2019 welfare and health.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>\u2018Whole of Society\u2019 and \u2018Whole of Government\u2019 Approach<\/strong><\/p>\n<p style=\"text-align: justify;\">The campaign, embracing the \u2018Whole of Society\u2019 approach, will actively engage citizens, industries, NGOs, development organizations, urban local bodies, panchayats, and various stakeholders. Additionally, through the \u2018Whole of Government\u2019 approach, all States, Union Territories, Chief Ministers, Central Ministries, and local bodies will participate to ensure a truly nationwide movement for cleanliness.<\/p>\n<p style=\"text-align: justify;\">As the campaign move closer to Swachh Bharat Diwas, the campaign will continue to build momentum, fostering greater public participation, driving awareness, and contributing to a cleaner and healthier India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centre is targeting timebound &amp; targeted transformation of around two lakhs very difficult and\u00a0dirty spots during the \u2018Swabhav Swachhata Sanskaar Swachhata (4S)\u2019 2024 campaign, theme of Swachh Bharat Mission (SBM) for this year.\u00a0 These\u00a0Cleanliness Target Units (CTUs)\u00a0&#8211; \u0938\u094d\u0935\u091a\u094d\u091b \u0924\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u090f\u0915\u093e\u0908 is the key highlight of this year campaign and involves identification of CTUs and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[13430,13431,13429],"class_list":["post-17650","post","type-post","status-publish","format-standard","","category-national","tag-cleanliness-initiative","tag-public-cleanliness-campaign","tag-swachhata-abhiyan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curtain Raiser for 2024 \u201cSwabhav Swachhata Sanskaar Swachhata (4S)\u201d held at New Delhi - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Learn about the grand curtain raiser event held in New Delhi for the 2024 \u201cSwabhav Swachhata Sanskaar Swachhata (4S)\u201d initiative. 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