{"id":17703,"date":"2024-09-13T22:12:58","date_gmt":"2024-09-13T16:42:58","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=17703"},"modified":"2024-09-13T22:12:58","modified_gmt":"2024-09-13T16:42:58","slug":"kvic-and-nift-forge-coek-2-0-partnership-to-elevate-new-khadi","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/13\/kvic-and-nift-forge-coek-2-0-partnership-to-elevate-new-khadi\/","title":{"rendered":"KVIC and NIFT Forge CoEK-2.0 Partnership to Elevate New Khadi"},"content":{"rendered":"<p style=\"text-align: justify;\">Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises (MSME) and National Institute of Fashion Technology (NIFT) have signed a significant Memorandum of Understanding (MoU) under COEK 2.0 to take the\u00a0<strong>New Khadi of New India<\/strong>\u00a0to new heights and enhance its reach in domestic and international markets in line with the vision of\u00a0<strong>Prime Minister Shri Narendra Modi<\/strong>. According to the Memorandum of Understanding, NIFT will collaborate through the\u00a0<strong>Khadi Centre of Excellence 2.0 (COEK 2.0)\u00a0<\/strong>to make the\u00a0<strong>&#8220;Khadi brand&#8221;<\/strong>\u00a0more popular and marketable. In addition, it will assist Khadi institutions with training, designing Khadi garments, renovating Khadi Bhavans, and developing new high-quality Khadi products. The Memorandum of Understanding (MoU) was signed by\u00a0<strong>Shri Vatsalya Saxena, CEO, KVIC and Smt. Tanu Kashyap, Director General, NIFT in the presence of Shri Manoj Kumar, Chairman, KVIC; Shri S C L Das, Secretary, Ministry of MSME and Joint Secretary Shri Vipul Goyal\u00a0<\/strong>at the office located at Rajghat, Delhi on Friday.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image001HBHO.jpg\" \/><\/p>\n<p style=\"text-align: justify;\">Calling the MoU\u00a0<strong>COEK-2.0<\/strong>\u00a0with NIFT a revolutionary step,\u00a0<strong>Chairman KVIC Shri Manoj Kumar\u00a0<\/strong>said that it aims to create more sustainable and vibrant Khadi ecosystem for \u2018<strong>Brand Khadi\u2019\u00a0<\/strong>in line with the vision of\u00a0<strong>Prime Minister Shri Narendra Modi<\/strong>\u00a0by focusing on design innovation, capacity building and market expansion. He reiterated said that this partnership will leverage NIFT&#8217;s expertise in fashion design, technology and market trends to make Khadi more attractive to the youth.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image002ZM96.jpg\" \/><\/p>\n<p style=\"text-align: justify;\">Under the Khadi Centre of Excellence (COEK), NIFT will soon complete the process of establishing a hub centre in New Delhi and spoke centres in Bengaluru, Gandhinagar, Kolkata, Guwahati, Panchkula, Hyderabad, and Bhubaneswar to strengthen the\u00a0<strong>&#8220;Brand Khadi.&#8221;\u00a0<\/strong>Additionally, initiatives like the Khadi Knowledge Portal, fashion shows, exhibitions, training programs for Khadi institutions, design catalogues, and the establishment of state-of-the-art sales outlets across the country, similar to the IIT Delhi campus, will further empower Khadi. A dyeing studio in Assam will also contribute to this effort. Soon, Khadi Knowledge Portal Version-2.0 will also be unveiled soon.<\/p>\n<p style=\"text-align: justify;\"><strong>Chairman KVIC Shri Manoj Kumar<\/strong>\u00a0also shared that KVIC is committed to implement the motto of\u00a0<strong>Prime Minister Shri Narendra Modi \u2018s \u2018Khadi for Nation, Khadi for Fashion and Khadi for Transformation\u2019 and Viksit Bharat Abhiyan\u00a0<\/strong>at the grassroots level. For this, the partnership with NIFT is a revolutionary step for Khadi. He further said that COEK will assist KVIC in building and designing new Khadi stores, formulate strategies as a think tank for KVIC and work closely with state offices of KVIC. Along with this, COEK will produce selected designs for retail sale through Khadi Bhawans and identify the shortcomings of Khadi institutions and organize capacity building training programs for Khadi workers. To strengthen the quality and brand power of Khadi, KVIC will\u00a0<strong>spend around \u20b925.17 crore<\/strong>\u00a0through COEK over the next three years. Officials and employees from the Ministry of MSME, KVIC, and NIFT were present at the MoU signing event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises (MSME) and National Institute of Fashion Technology (NIFT) have signed a significant Memorandum of Understanding (MoU) under COEK 2.0 to take the\u00a0New Khadi of New India\u00a0to new heights and enhance its reach in domestic and international markets in line with the vision &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[13471,11981,13470],"class_list":["post-17703","post","type-post","status-publish","format-standard","","category-national","tag-artisanal-textiles","tag-indian-fashion-industry","tag-khadi-fabric"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KVIC and NIFT Forge CoEK-2.0 Partnership to Elevate New Khadi - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Learn about the partnership between KVIC and NIFT to enhance the stature of New Khadi through CoEK-2.0. 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