{"id":18094,"date":"2024-09-18T12:19:42","date_gmt":"2024-09-18T06:49:42","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=18094"},"modified":"2024-09-18T12:19:55","modified_gmt":"2024-09-18T06:49:55","slug":"ministry-of-ayush-to-make-a-difference-with-swachhata-hi-seva-campaign","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/18\/ministry-of-ayush-to-make-a-difference-with-swachhata-hi-seva-campaign\/","title":{"rendered":"Ministry of Ayush to Make a Difference with \u2018Swachhata Hi Seva\u2019 Campaign"},"content":{"rendered":"<p style=\"text-align: justify;\">The Ministry of Ayush, including all its councils and institutes spread across the country has started\u00a0<strong>\u2018Swachhata Hi Seva\u2019\u00a0<\/strong>campaign with the support of Ministry of Housing and Urban Affairs and Ministry of Jal Shakti for the cleanliness and sanitation. Under the theme of the Campaign \u2018<strong>Swabhav Swachchata, Sanskar Swachchata\u2019<\/strong>, the campaign will focus on both behavioral and cultural shifts. A total of\u00a0<strong>416 activities<\/strong>\u00a0have been identified during the initial stage of the campaign setting the groundwork for this nationwide effort.<\/p>\n<p style=\"text-align: justify;\">\u00a0Union Minister of State (Independent Charge), Ministry of Ayush and MoS for Health and Family Welfare, Shri Prataprao Jadhav stated \u201cToday, as we embark on the\u00a0<strong>\u2018Swachhata Hi Seva\u2019<\/strong>, I am proud to reaffirm the Ministry of Ayush\u2019s commitment to the Swachh Bharat Mission and to the values of cleanliness, health, and well-being for all citizens. Our campaign, themed\u00a0<strong>Swabhav Swachchata, Sanskar Swachchata<\/strong>, reflects our deep belief that cleanliness is not just an external practice, but a reflection of inner discipline and cultural values. Path to a cleaner India lies in the hands of each and every one of us. Whether it is through proper waste management, cleanliness drives, or ensuring sanitation in our homes and communities, every individual has a vital role to play. This campaign builds on that foundation, inviting every citizen to not only take part but to take ownership of this journey toward a cleaner, greener India.\u201d<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image001P5X8.png\" \/><\/p>\n<p style=\"text-align: justify;\">The Campaign is built around\u00a0<strong>three key pillars<\/strong>, each designed to foster greater public involvement and drive meaningful impact through collective action. As first pillar<strong>, \u2018Swachhhata Mein Jan Bhagidari\u2019<\/strong>\u00a0focuses on public participation and raising awareness, with an emphasis on making cleanliness a shared responsibility. Ministry has identified\u00a0<strong>169\u00a0<\/strong>activities for the fulfilment of the objectives under \u2018Swachhata mein Jan Bhagidari\u2019 . Since the launch of the\u00a0<strong>Swachh Bharat Mission<\/strong>, its success has been driven by collective responsibility, where every citizen plays a crucial role. The Ministry aims to deepen this principle by fostering widespread ownership of waste management and environmental stewardship.<\/p>\n<p style=\"text-align: justify;\">To support this,\u00a0<strong>awareness activities<\/strong>\u00a0will be conducted nationwide to engage citizens, increase understanding, and motivate communities to embrace the ethos of cleanliness in their daily lives. Local bodies, PSUs, NGOs, CSOs, industries, associations, and are being called upon to unite and ensure maximum engagement during Ayush Ministry\u2019s campaign, creating a lasting shift in how citizens view their role in sanitation efforts.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image002EJIX.jpg\" \/><\/p>\n<p style=\"text-align: justify;\">Under the second important pillar<strong>\u00a0Sampoorna Swachhata, including Swachhata Lakshit Ekayi<\/strong>\u00a0<strong>69 places<\/strong>\u00a0have been selected by the Ministry of Ayush for cleanliness drives under the Sampoorna<strong>\u00a0Swachhata<\/strong>\u00a0initiative. The goal is to transform neglected or challenging locations, often referred to as\u00a0<strong>black spots<\/strong>, into clean and healthy spaces. These areas are typically difficult to manage during regular cleanliness efforts, posing significant health and environmental risks.<\/p>\n<p style=\"text-align: justify;\">The campaign encourages local bodies, especially in villages, to identify and address these &#8220;black spots&#8221; through\u00a0<strong>Mega Cleanliness Drives<\/strong>, mobilizing both citizens and partner organizations.<\/p>\n<p style=\"text-align: justify;\">The third important pillar is<strong>\u00a0\u2018Safai Mitra Suraksha Shivir\u2019<\/strong>\u00a0which prioritizes the health, safety, and well-being of sanitation workers, commonly known as\u00a0<strong>Safai Mitras<\/strong>. To support their efforts,\u00a0<strong>178 activities<\/strong>\u00a0have been identified to improve their working conditions. Under\u00a0<strong>Preventive Health Checkups<\/strong>, health camps will be organized to ensure \u2018Safai Mitras\u2019 and their families have access to necessary healthcare services.<\/p>\n<p style=\"text-align: justify;\">With this multi-faceted approach, the Ministry of Ayush is committed to creating a cleaner, healthier, and safer environment for all citizens. The\u00a0<strong>\u2018Swachhata hi Seva\u2019<\/strong>\u00a0Campaign will strengthen the nation&#8217;s resolve to keep sanitation at the forefront, ensuring that cleanliness becomes a permanent part of the country&#8217;s cultural fabric.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ministry of Ayush, including all its councils and institutes spread across the country has started\u00a0\u2018Swachhata Hi Seva\u2019\u00a0campaign with the support of Ministry of Housing and Urban Affairs and Ministry of Jal Shakti for the cleanliness and sanitation. Under the theme of the Campaign \u2018Swabhav Swachchata, Sanskar Swachchata\u2019, the campaign will focus on both behavioral &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[14134,14135,14136,5391],"class_list":["post-18094","post","type-post","status-publish","format-standard","","category-national","tag-ayush-swachhata-hi-seva-campaign","tag-cleanliness-promotion","tag-hygiene-awareness-program","tag-public-health-initiative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ministry of Ayush to Make a Difference with \u2018Swachhata Hi Seva\u2019 Campaign - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Learn about the Ministry of Ayush&#039;s &#039;Swachhata Hi Seva&#039; campaign and its impact on public health. 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