{"id":18509,"date":"2024-09-19T21:44:05","date_gmt":"2024-09-19T16:14:05","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=18509"},"modified":"2024-09-19T21:44:05","modified_gmt":"2024-09-19T16:14:05","slug":"ministry-of-micro-small-medium-enterprises-msme-launches-swachhata-hi-seva-2024-campaign","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2024\/09\/19\/ministry-of-micro-small-medium-enterprises-msme-launches-swachhata-hi-seva-2024-campaign\/","title":{"rendered":"Ministry of Micro, Small & Medium Enterprises (MSME) launches \u2018Swachhata Hi Seva 2024 Campaign\u2019"},"content":{"rendered":"

Shri Jitan Ram Manjhi, Union Minister of MSME, inaugurates Swachhata Hi Seva 2024 Campaign by leading the Swachhata Pledge for Ministry of Micro, Small and Medium Enterprises, its organisation and field formations<\/strong><\/p>\n

The Ministry of Micro, Small & Medium Enterprises (MSME) launched the\u00a0Swachhata Hi Seva (SHS) 2024<\/strong>\u00a0Campaign on 17th<\/sup>\u00a0September, 2024 with a Swachhata Pledge-taking ceremony led by Union Minister of MSME, Shri Jitan Ram Manjhi. Over 150 field formations across the country joined the event virtually, marking a collective commitment to cleanliness and hygiene.<\/p>\n

The\u00a0Swachhata Hi Seva 2024 Campaign<\/strong>, from\u00a017th<\/sup>\u00a0September to 02nd<\/sup>\u00a0October 2024<\/strong>, celebrates the\u00a010th<\/sup>\u00a0anniversary<\/strong>\u00a0of the\u00a0Swachh Bharat Mission<\/strong>. This year\u2019s theme,\u00a0\u201cSwabhav Swachhata – Sanskaar Swachhata\u201d<\/strong>, aims to instil cleanliness as both a natural habit and a fundamental societal value. The Campaign encourages\u00a0Jan Bhagidari<\/strong>\u00a0(public participation), urging citizens to actively contribute to the nation\u2019s cleanliness efforts and recognize the essential role of\u00a0Safai Mitras<\/strong>\u00a0(sanitation workers).<\/p>\n

<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Pledge ceremony led by the Hon\u2019ble Minister, MSME<\/em><\/strong><\/p>\n

The Ministry of MSME, along with its field formations, is actively participating in the Campaign with the aim of engaging the public at the grassroots level. The Campaign is structured around three key elements,\u00a0Swabhav Swachhata, Sanskaar Swachhata, Jan Bhagidari and aims to\u00a0<\/strong>mobilize citizens, particularly youth, to participate in cleanliness activities, fostering a culture of collective responsibility for the nation\u2019s well -being.<\/p>\n

The key initiatives planned to be undertaken in the Swachhata Hi Seva 2024 Campaign by the Ministry of Micro, Small and Medium Enterprises and its field \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0formations across the country are as follows:<\/p>\n

    \n
  1. Cleanliness Target Units (CTUs)<\/strong>: Identified areas requiring immediate attention will be cleaned through Shramdaan, ensuring their transformation into clean, well-maintained spaces with the support of local communities.<\/li>\n
  2. Recognition of Safai Mitras<\/strong>: Safety kits<\/strong>\u00a0will be distributed to Safai Mitras, acknowledging their contribution to maintaining cleanliness. Special \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Safai Mitra Suraksha Shivirs<\/strong>\u00a0are being organized to provide health check-ups and raise awareness about social security schemes for sanitation workers.<\/li>\n
  3. Tree Plantation Drives<\/strong>: Tree plantation drives will be held to promote environmental sustainability, in line with the broader goal of creating a cleaner and greener India and with the spirit of \u2018Ek Ped Maa Ke Naam\u2019.<\/li>\n
  4. Community Engagement<\/strong>: Through comprehensive guidelines issued to the field formations, the Ministry is encouraging public participation in cleanliness drives. Youth and local communities at large will be mobilized to play a key role in the Campaign.<\/li>\n<\/ol>\n

    In preparation for the Campaign, as pre-launch activities, the Ministry of MSME has taken several key steps including the following: –<\/p>\n

      \n
    • Appointment of Nodal Officers<\/strong>: Nodal officers have been appointed at both the Ministry and field levels to coordinate and monitor the Campaign.<\/li>\n
    • Promotional Campaigns<\/strong>: Banners and hoardings have been displayed across Udyog Bhawan and other field offices, while social media platforms have been used to spread awareness about the Swachhata pledge and upcoming activities.<\/li>\n<\/ul>\n

      \u00a0<\/p>\n

      The Ministry of MSME urges all citizens to participate in the\u00a0Swabhav Swachhata, Sanskaar Swachhata<\/strong>\u00a0Abhiyan, making cleanliness a way of life.<\/p>\n

      The Ministry of Micro, Small and Medium Enterprises along with its organisations and field formations, stands fully committed to achieving the goals of Swachhata Hi Sewa 2024 Campaign with full enthusiasm and dedication.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Shri Jitan Ram Manjhi, Union Minister of MSME, inaugurates Swachhata Hi Seva 2024 Campaign by leading the Swachhata Pledge for Ministry of Micro, Small and Medium Enterprises, its organisation and field formations The Ministry of Micro, Small & Medium Enterprises (MSME) launched the\u00a0Swachhata Hi Seva (SHS) 2024\u00a0Campaign on 17th\u00a0September, 2024 with a Swachhata Pledge-taking ceremony …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[14287,14288,14286],"class_list":["post-18509","post","type-post","status-publish","format-standard","","category-national","tag-msme-cleanliness-initiative","tag-msme-hygiene-campaign","tag-msme-swachhata-hi-seva-2024"],"yoast_head":"\nMinistry of Micro, Small & Medium Enterprises (MSME) launches \u2018Swachhata Hi Seva 2024 Campaign\u2019 - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Learn about the Ministry of Micro, Small & Medium Enterprises (MSME) initiative 'Swachhata Hi Seva 2024 Campaign' aimed at promoting cleanliness and hygiene. 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