{"id":25268,"date":"2025-01-11T18:12:42","date_gmt":"2025-01-11T12:42:42","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=25268"},"modified":"2025-01-11T18:12:42","modified_gmt":"2025-01-11T12:42:42","slug":"frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/","title":{"rendered":"Frontier Raas Hosted Shringar Shrinkhala – A Celebration of Indian Heritage and Culture"},"content":{"rendered":"

Hyderabad, 10th January 2025<\/strong>:\u00a0Frontier Raas<\/strong>, a luxury heritage fashion brand, hosted “Shringar Shrinkhala<\/strong>” – a unique event that celebrated the rich cultural heritage of India. The event, held at their store in Hyderabad, brought together luminaries from the world of fashion, art, and culture to pay homage to the timeless elegance of the saree.<\/p>\n

\n

“Shringar Shrinkhala<\/strong>” was a thought-provoking dialogue that explored the significance of dressing up in Indian culture, with a special focus on the saree. The event featured a panel discussion moderated by Culturist\u00a0Mr. Akshat Kapoor<\/strong>, with esteemed guests including Philanthropist\u00a0Mrs. Pinky Reddy<\/strong>, Celebrity Yoga Enthusiast\u00a0Riddhima Kapoor Sahni<\/strong>, Singer\u00a0Vidya Shah<\/strong>\u00a0and\u00a0Gaurang Batra<\/strong>, Creative Director of Frontier Raas.<\/p>\n

\n

The event was co-hosted by the charismatic duo, Archie Paranji and Bobby Kandhari, who added their signature flair to the evening’s proceedings. The guest list was a veritable who’s who of Hyderabad’s elite, with well-known personalities from the city’s social, cultural, and business circles in attendance including\u00a0Padmaja Reddy, Elahe Heptoolah, Shubra Maheshwari, Divya Reddy Salla, Anam Mirza amongst others.\u00a0<\/strong>The d\u00e9cor for the event was meticulously designed to encapsulate the festive spirit of Pongal, with vibrant red, orange and gold hues, intricate flower arrangements, banana leaves and traditional Indian motifs.<\/p>\n

\n

Mr. Gaurang Batra, Creative Director, Frontier Raas<\/strong>\u00a0on the event, “At Frontier Raas, we’re committed to preserving and promoting India’s rich textile heritage. Our event, ‘Shringar Shrinkhala’, was a celebration of the saree’s timeless elegance and its significance in Indian culture. We’re proud to have brought together like-minded individuals to pay homage to this iconic garment, and we look forward to continuing to showcase the beauty and craftsmanship of Indian textiles through our brand.”<\/p>\n

\n

Mrs. Pinky Reddy\u00a0<\/strong>commented, “The concept of Shringar is deeply ingrained in our culture, and the saree is a perfect embodiment of this concept. It’s a piece of legacy, a memoir, and a representation of our rich cultural heritage. I’m thrilled to have been a part of this event that celebrates the saree’s enduring legacy.”<\/p>\n

\n

“The saree is a canvas that showcases India’s diverse textile heritage, and each region, each community, and each saree tells a unique story of tradition, craftsmanship, and beauty. I’m delighted to have been a part of this event that celebrates the saree’s versatility, elegance, and cultural significance.” said\u00a0Riddhima Kapoor Sahni<\/strong>.<\/p>\n

\n

The ambiance was further enhanced by the soulful rendition of singer Vidya Shah, who presented an ode to the Shringar Raas. Her mesmerizing performance brought alive the essence of Shringar, one of the nine Rasas, through soulful renditions of Hindustani music. Her classic thumri, “Ras ke Bhare Tore Nain”, evoked sensuality and passion, transporting the audience to a world of beauty and love. The performance was a perfect blend of music, poetry, and emotion, leaving a lasting impression on all who attended.<\/p>\n

\n

About Frontier Raas:<\/strong><\/p>\n

Frontier Raas is a manifestation of artistry coupled with quality, sustainability, and premium customer experience. With a legacy spanning over 70 successful years, Frontier Raas was founded in 1954 by Mr. Bansilal Batra in the North-West Frontier Province with a vision to showcase India’s rich cultural heritage through exquisite craftsmanship. The brand’s commitment to excellence and innovation propelled its growth in India and globally. Today, Frontier Raas continues to be a beloved and respected brand, deeply rooted in tradition while resonating with contemporary aesthetics.<\/p>\n

Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyderabad, 10th January 2025:\u00a0Frontier Raas, a luxury heritage fashion brand, hosted “Shringar Shrinkhala” – a unique event that celebrated the rich cultural heritage of India. The event, held at their store in Hyderabad, brought together luminaries from the world of fashion, art, and culture to pay homage to the timeless elegance of the saree. “Shringar …<\/p>\n","protected":false},"author":1,"featured_media":25269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[4110,24756,24753,24755,19218,9687,8925,24754,21682],"class_list":["post-25268","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-miscellaneous","tag-cultural-celebration","tag-cultural-fest","tag-frontier-raas","tag-heritage-event","tag-indian-culture","tag-indian-heritage","tag-indian-traditions","tag-shringar-shrinkhala","tag-tradition"],"yoast_head":"\nFrontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English<\/title>\n<meta name=\"description\" content=\"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Matribhumi Samachar English\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T12:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/01\/Frontier-Raas-Hosted-Shringar-Shrinkhala-A-Celebration-of-Indian-Heritage-and-Culture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Saransh Kanaujia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saransh Kanaujia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/\",\"name\":\"Frontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English\",\"isPartOf\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\"},\"datePublished\":\"2025-01-11T12:42:42+00:00\",\"dateModified\":\"2025-01-11T12:42:42+00:00\",\"author\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\"},\"description\":\"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.\",\"breadcrumb\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matribhumisamachar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frontier Raas Hosted Shringar Shrinkhala – A Celebration of Indian Heritage and Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/\",\"name\":\"Matribhumi Samachar English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\",\"name\":\"Saransh Kanaujia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"caption\":\"Saransh Kanaujia\"},\"description\":\"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.\",\"sameAs\":[\"https:\/\/matribhumisamachar.com\/en\"],\"url\":\"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English","description":"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/","og_locale":"en_US","og_type":"article","og_title":"Frontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English","og_description":"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.","og_url":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/","og_site_name":"Matribhumi Samachar English","article_published_time":"2025-01-11T12:42:42+00:00","og_image":[{"width":1000,"height":589,"url":"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/01\/Frontier-Raas-Hosted-Shringar-Shrinkhala-A-Celebration-of-Indian-Heritage-and-Culture.jpg","type":"image\/jpeg"}],"author":"Saransh Kanaujia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saransh Kanaujia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/","url":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/","name":"Frontier Raas Hosted Shringar Shrinkhala - A Celebration of Indian Heritage and Culture - Matribhumi Samachar English","isPartOf":{"@id":"https:\/\/matribhumisamachar.com\/en\/#website"},"datePublished":"2025-01-11T12:42:42+00:00","dateModified":"2025-01-11T12:42:42+00:00","author":{"@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1"},"description":"Frontier Raas hosts Shringar Shrinkhala, a vibrant celebration of Indian heritage and culture.","breadcrumb":{"@id":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matribhumisamachar.com\/en\/2025\/01\/11\/frontier-raas-hosted-shringar-shrinkhala-a-celebration-of-indian-heritage-and-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matribhumisamachar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Frontier Raas Hosted Shringar Shrinkhala – A Celebration of Indian Heritage and Culture"}]},{"@type":"WebSite","@id":"https:\/\/matribhumisamachar.com\/en\/#website","url":"https:\/\/matribhumisamachar.com\/en\/","name":"Matribhumi Samachar English","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1","name":"Saransh Kanaujia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","caption":"Saransh Kanaujia"},"description":"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.","sameAs":["https:\/\/matribhumisamachar.com\/en"],"url":"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/"}]}},"_links":{"self":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/25268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/comments?post=25268"}],"version-history":[{"count":1,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/25268\/revisions"}],"predecessor-version":[{"id":25270,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/25268\/revisions\/25270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media\/25269"}],"wp:attachment":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media?parent=25268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/categories?post=25268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/tags?post=25268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}