{"id":33945,"date":"2025-03-27T15:28:58","date_gmt":"2025-03-27T09:58:58","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/2025\/03\/27\/axis-max-lifes-immersive-3d-mixed-reality-out-of-home-campaign-drives-double-bharosa-message-across-india\/"},"modified":"2025-03-29T20:03:53","modified_gmt":"2025-03-29T14:33:53","slug":"axis-max-lifes-immersive-3d-mixed-reality-out-of-home-campaign-drives-double-bharosa-message-across-india","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/03\/27\/axis-max-lifes-immersive-3d-mixed-reality-out-of-home-campaign-drives-double-bharosa-message-across-india\/","title":{"rendered":"Axis Max Life’s Immersive 3D & Mixed Reality Out-of-Home Campaign Drives ‘Double Bharosa’ Message Across India"},"content":{"rendered":"

Axis Max Life Insurance Ltd.<\/strong>, formerly known as <\/em>Max Life Insurance Company Ltd. (“Axis Max Life”\/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought the concept of ‘Double Bharosa<\/strong>‘ to life, reinforcing the brand’s commitment to trust and protection in a way that captivated audiences.<\/p>\n

Axis Max Lifes innovative OOH Campaign drives Double Bharosa across India<\/strong><\/p>\n

Building on the excitement of this innovation, Axis Max Life extended the campaign across 200+ sites in 20 cities, integrating cutting-edge technology with high-engagement activations. In Mumbai, the brand took over the streets with ten branded double-decker buses, ensuring strong visibility and recall. Additionally, Axis Max Life also introduced a mixed reality experience at over 45 locations including bus shelters and metro stations.<\/p>\n

Timed with the cricket season and India’s recent ICC Champions Trophy win, this digital-first innovation allowed commuters to scan a QR code and take a virtual picture with brand ambassadors Rohit Sharma and Ritika Sajdeh, transforming brand engagement into a personalized and memorable experience.<\/p>\n

The ‘Double Bharosa’ campaign was executed at scale, spanning print, television, digital, and on-ground activations, creating a multi-dimensional brand presence. Through this integrated campaign approach, Axis Max Life successfully deepened consumer engagement, making its message of trust and security more immersive, and impactful.<\/p>\n

About <\/strong>Axis Max Life Insurance Limited<\/strong><\/p>\n

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.<\/p>\n

For more information, please visit the company website at www.maxlifeinsurance.com<\/a>.<\/p>\n

Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”\/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. 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