Vancouver, British Columbia–(Newsfile Corp. – April 11, 2025) – Blume, the beloved Canadian clean skincare brand dedicated to revolutionizing self-care for acne-prone and sensitive skin, is thrilled to announce the highly anticipated launch of its newest lip innovation: Superbalm Lip Tint in Toffee. This delectable addition to Blume’s cult-favorite Superbalm line boasts a comforting, nostalgic toffee flavor and an intensely hydrating formula, promising to become a must-have for lip care enthusiasts. The Superbalm Lip Tint in Toffee is available now, exclusively at Sephora Canada stores nationwide and online at sephora.ca and blume.com.<\/p>\n
This exciting launch is further amplified by a dynamic new partnership with prominent Canadian content creator, actress, and entrepreneur, Spencer Barbosa. Spencer, a powerful and authentic voice for Gen Z with a remarkable following of over 10 million, has officially joined the Blume family as both a brand partner and investor. This strategic alliance underscores Blume’s commitment to connecting with its core audience through genuine relationships and shared values.<\/p>\n
“Partnering with Blume has been one of the most exciting moves of my career so far-not just as a creator, but as an investor. I’ve been a fan of their products for a while now, and everything they stand for aligns with what I believe in: clean, effective skincare, real conversations around confidence, and building something meaningful. The new Toffee Lip Balm is literally my new favorite thing-hydrating, nostalgic, and smells like the coziest dessert ever. I’m so proud to be part of this launch and can’t wait to keep growing with the Blume team.”<\/p>\n
The synergy between Blume and Spencer Barbosa extends beyond a shared passion for skincare. Rooted in Canadian heritage, both Blume and Spencer foster a strong sense of community and are deeply committed to providing young individuals with clean, effective products presented in a joyful, inclusive, and transparent manner. This collaboration signifies a powerful movement within the Canadian beauty landscape, celebrating homegrown ingenuity and fostering genuine skin confidence.<\/p>\n
Blume’s Superbalm Toffee Lip Tint is a luxurious, butter-soft treatment meticulously crafted with nourishing natural butters and a collagen-boosting peptide complex. Encased in a convenient soft-squeeze tube, it delivers enduring moisture and a subtle, delightful candy-shop aroma without compromising Blume’s unwavering clean beauty standards. True to the brand’s ethos, the Toffee Lip Balm is dermatologist-tested, vegan, cruelty-free, and thoughtfully formulated for even the most sensitive skin.<\/p>\n
“This partnership with Spencer and the launch of our Toffee Lip Balm at Sephora Canada marks an incredibly exciting chapter for Blume,” say co-founders Taran and Bunny Ghatrora. “Spencer’s authentic voice and dedication to her community perfectly align with our mission. Launching our new Toffee Lip Balm at Sephora Canada feels like a significant milestone for Blume as well,” states Taran Ghatrora, co-founder and CEO of Blume. “As a Canadian-founded and female-led brand, collaborating with Spencer, another incredibly talented and proudly Canadian voice, is a dream come true. This partnership is a testament to the strength of local talent and reinforces that Canadian beauty brands are poised to lead and innovate on a global scale.”<\/p>\n
This latest launch solidifies Blume’s growing prominence as a leading emerging clean beauty brand within Sephora Canada. The brand resonates deeply with a powerful community of Gen Z and Gen Alpha consumers who prioritize product efficacy, ingredient transparency, and a brand ethos that aligns with their values.<\/p>\n
The Blume Superbalm Toffee Lip Squeeze is available for purchase now in-store and online at Sephora Canada (sephora.ca) and directly through Blume’s website (blume.com).<\/p>\n
ABOUT BLUME:<\/p>\n
Blume is a Canadian clean skincare brand with a mission to make the next generation of beauty radically inclusive. Recognized for its effective and gentle formulations specifically designed for sensitive and acne-prone skin, Blume seamlessly blends transparency, community engagement, and science-backed ingredients to empower young people to embrace their natural beauty and feel confident in their skin journey.<\/p>\n
ABOUT SPENCER BARBOSA:<\/p>\n
Spencer Barbosa is a highly influential Canadian content creator, actress, and entrepreneur who has cultivated a thriving community of over 10 million followers across various social media platforms. As a prominent voice championing confidence, self-love, and authenticity, Spencer is redefining online engagement and now, as an investor in Blume, is actively contributing to shaping the future of the Canadian beauty industry.<\/p>\n