{"id":36765,"date":"2025-04-18T12:29:29","date_gmt":"2025-04-18T06:59:29","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/"},"modified":"2025-04-18T14:35:55","modified_gmt":"2025-04-18T09:05:55","slug":"itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/","title":{"rendered":"ITC to Acquire Mother Sparsh, Strengthening its Play in the Natural Baby Care Segment"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>ITC Limited<\/strong> has announced the signing of definitive agreements to acquire the balance 73.5% stake in Mother Sparsh Baby Care Private Limited, a premium Ayurvedic and natural baby care brand. This strategic move strengthens ITC&#8217;s commitment to building a portfolio of purpose-led, consumer-centric brands, aligned with the evolving aspirations of Indian consumers.<\/p>\n<p style=\"text-align: justify;\"><strong>Mr. Himanshu, Founder &amp; CEO, Mother Sparsh<\/strong><\/p>\n<p style=\"text-align: justify;\">ITC to invest Rs 81 crore through combination of primary subscription and secondary share purchase. Post this, ITC&#8217;s total investment in Mother Sparsh will stand at around Rs 126 crore.<\/p>\n<p style=\"text-align: justify;\"><strong>Product Family<\/strong><\/p>\n<p style=\"text-align: justify;\">Operating in the premium baby care space, Mother Sparsh offers a wide range of Ayurvedic and natural products across personal care, health and hygiene, and expert baby care. Its digital-first approach, trusted brand image, and presence across its own D2C platform and leading e-commerce channels have contributed to its strong growth-achieving an annual revenue run rate of over Rs 110 crore<\/p>\n<p style=\"text-align: justify;\">Mother Sparsh, an associate company of ITC since 2021, has established itself as a trusted name among Indian mothers for its natural and Ayurvedic baby care products. The company&#8217;s offerings span baby personal care, health and hygiene, and expert solutions, all rooted in traditional Indian knowledge and a strong digital-first approach.<\/p>\n<p style=\"text-align: justify;\">The acquisition is in line with ITC&#8217;s ITC Next vision articulated by Chairman Mr. Sanjiv Puri, which focuses on crafting a future-ready portfolio, tapping into high-growth segments and digital-first businesses.<\/p>\n<p style=\"text-align: justify;\"><strong>Mr. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business Division, ITC Limited<\/strong>, said, said, &#8220;<em>This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future ready, best-in-class innovative offerings that delights Indian consumers. Mother Sparsh in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital ecosystem<\/em>.&#8221;<\/p>\n<p style=\"text-align: justify;\"><strong>Mr. Himanshu, Founder &amp; CEO, Mother Sparsh<\/strong>, added, &#8220;<em>We are delighted that ITC, who came on board as an early investor, is now taking Mother Sparsh to the next level. This partnership is a testament to the brand&#8217;s potential in the fast-growing natural baby care segment. We&#8217;re confident that ITC&#8217;s institutional strengths will help serve the evolving needs of Indian mothers for generations to come<\/em>.&#8221;<\/p>\n<p style=\"text-align: justify;\">The acquisition will be completed over a period of 2-3 years and Mother Sparsh team including Mr. Himanshu, Founder &amp; CEO will continue to operate the business during this period.<\/p>\n<p>Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITC Limited has announced the signing of definitive agreements to acquire the balance 73.5% stake in Mother Sparsh Baby Care Private Limited, a premium Ayurvedic and natural baby care brand. This strategic move strengthens ITC&#8217;s commitment to building a portfolio of purpose-led, consumer-centric brands, aligned with the evolving aspirations of Indian consumers. Mr. Himanshu, Founder &hellip;<\/p>\n","protected":false},"author":1,"featured_media":36766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28217],"class_list":["post-36765","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business-english-news","tag-itc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITC to Acquire Mother Sparsh, Strengthening its Play in the Natural Baby Care Segment - Matribhumi Samachar English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITC to Acquire Mother Sparsh, Strengthening its Play in the Natural Baby Care Segment - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"ITC Limited has announced the signing of definitive agreements to acquire the balance 73.5% stake in Mother Sparsh Baby Care Private Limited, a premium Ayurvedic and natural baby care brand. 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Mr. Himanshu, Founder &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/\" \/>\n<meta property=\"og:site_name\" content=\"Matribhumi Samachar English\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-18T06:59:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T09:05:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/04\/31729_itc180401-DTXwqG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"813\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Saransh Kanaujia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saransh Kanaujia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/\",\"name\":\"ITC to Acquire Mother Sparsh, Strengthening its Play in the Natural Baby Care Segment - Matribhumi Samachar English\",\"isPartOf\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\"},\"datePublished\":\"2025-04-18T06:59:29+00:00\",\"dateModified\":\"2025-04-18T09:05:55+00:00\",\"author\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/04\/18\/itc-to-acquire-mother-sparsh-strengthening-its-play-in-the-natural-baby-care-segment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matribhumisamachar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITC to Acquire Mother Sparsh, Strengthening its Play in the Natural Baby Care Segment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/\",\"name\":\"Matribhumi Samachar English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\",\"name\":\"Saransh Kanaujia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"caption\":\"Saransh Kanaujia\"},\"description\":\"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. 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