{"id":38403,"date":"2025-05-02T16:29:26","date_gmt":"2025-05-02T10:59:26","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/2025\/05\/02\/its-spotlight-enters-the-dooh-industry-takes-over-digital-screens-at-cp-67-mall-mohali\/"},"modified":"2025-05-05T15:20:29","modified_gmt":"2025-05-05T09:50:29","slug":"its-spotlight-enters-the-dooh-industry-takes-over-digital-screens-at-cp-67-mall-mohali","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/05\/02\/its-spotlight-enters-the-dooh-industry-takes-over-digital-screens-at-cp-67-mall-mohali\/","title":{"rendered":"It&#8217;s Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali"},"content":{"rendered":"<p style=\"text-align: justify;\">Its Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali&#8217;s biggest lifestyle and entertainment destination. It will exclusively manage and operate the mall&#8217;s complete advertising inventory, including OOH, DOOH, ATL, and BTL, transforming how brands connect with high-footfall audiences. With this move, It&#8217;s Spotlight introduces a bold, data-led approach to outdoor media that blends performance, interactivity, and real-time content delivery.<\/p>\n<p style=\"text-align: justify;\"><strong>Virkaran Singh (Left) &amp; Dr. Deepinder Dhingra (Right) signing the agreement of terms for CP.67&#8217;s advertising rights<\/strong><\/p>\n<p style=\"text-align: justify;\">With a focus on making outdoor advertising measurable, accountable, and engaging, It&#8217;s Spotlight brings a fresh perspective to the space. Its smart display offers brands a more effective way to connect with audiences, enabling real-time content updates, location-based relevance, and actionable engagement via QR codes.<\/p>\n<p style=\"text-align: justify;\"><strong>Virkaran and Deepinder pictured holding the &#8220;It&#8217;s Spotlight&#8221; signage<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Virkaran Singh, Director<\/strong>,It&#8217;s Spotlight, said, &#8220;<em>Taking over the screens at CP67 marks a key step in redefining brand engagement in public spaces. With real-time analytics and QR tracking, we ensure full transparency and accountability, setting a new DOOH benchmark at high-footfall locations<\/em>.&#8221;<\/p>\n<p style=\"text-align: justify;\">It&#8217;s Spotlights AI-powered digital screens will give brands a new way to reach shoppers. Passersby can interact with displays through QR codes to explore offers, learn more about featured products, or redeem experiences, bringing a new level of convenience and immediacy to outdoor advertising.<\/p>\n<p style=\"text-align: justify;\">Following its CP.67 debut, It&#8217;s Spotlight will roll out additional data-driven billboards across premier retail and transit hubs by Q3 2025.<\/p>\n<p>Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali&#8217;s biggest lifestyle and entertainment destination. It will exclusively manage and operate the mall&#8217;s complete advertising inventory, including OOH, DOOH, ATL, and BTL, transforming how brands connect with high-footfall audiences. With this move, It&#8217;s &hellip;<\/p>\n","protected":false},"author":1,"featured_media":38404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28498],"class_list":["post-38403","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business-english-news","tag-dooh-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It&#039;s Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali - Matribhumi Samachar English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2025\/05\/02\/its-spotlight-enters-the-dooh-industry-takes-over-digital-screens-at-cp-67-mall-mohali\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"Its Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali&#8217;s biggest lifestyle and entertainment destination. It will exclusively manage and operate the mall&#8217;s complete advertising inventory, including OOH, DOOH, ATL, and BTL, transforming how brands connect with high-footfall audiences. 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