{"id":45721,"date":"2025-07-22T20:29:39","date_gmt":"2025-07-22T14:59:39","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/"},"modified":"2025-07-22T20:29:39","modified_gmt":"2025-07-22T14:59:39","slug":"digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/","title":{"rendered":"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/api.newsfilecorp.com\/newsinfo\/259622\/511\" width=\"2\" height=\"2\"><\/p>\n<p>Miami, Florida&#8211;(Newsfile Corp. &#8211; July 22, 2025) &#8211; <a href=\"https:\/\/api.newsfilecorp.com\/redirect\/DOZneuXA8K\">Digital Silk<\/a>, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released new insights into the evolving role of word-of-mouth (WOM) marketing in today&#8217;s digital economy. The analysis, published in <a href=\"https:\/\/api.newsfilecorp.com\/redirect\/rpv1DUr4WQ\">Digital Silk&#8217;s recent article<\/a>, outlines how referrals, reviews, and social sharing may support trust and engagement for U.S. brands in 2025.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/images.newsfilecorp.com\/files\/10732\/259622_ced4be1b54fe5b14_001full.jpg\"><img decoding=\"async\" src=\"https:\/\/images.newsfilecorp.com\/files\/10732\/259622_ced4be1b54fe5b14_001.jpg\" alt=\"Cannot view this image? Visit: https:\/\/images.newsfilecorp.com\/files\/10732\/259622_ced4be1b54fe5b14_001.jpg\"><\/a><\/p>\n<p><i>Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025<br \/><\/i><br \/>To view an enhanced version of this graphic, please visit:<br \/><a rel=\"nofollow\" href=\"https:\/\/images.newsfilecorp.com\/files\/10732\/259622_ced4be1b54fe5b14_001full.jpg\">https:\/\/images.newsfilecorp.com\/files\/10732\/259622_ced4be1b54fe5b14_001full.jpg<\/a><\/p>\n<p>According to a Nielsen study, 92% of U.S. consumers trust personal recommendations more than advertising, while 88% say they trust online reviews as much as word-of-mouth from friends. These findings emphasize the need for businesses to prioritize strategies that encourage organic customer advocacy across multiple platforms.<\/p>\n<p><b>Social Sharing, Reviews, and Referrals Driving Purchase Behavior<\/b><\/p>\n<p>As part of its research, Digital Silk analyzed how WOM strategies are potentially influencing purchase decisions and customer retention. The findings suggest that digital reviews and influencer partnerships are playing a growing role in brand discovery and loyalty.<\/p>\n<p>&#8220;Word-of-mouth is no longer limited to in-person conversations-it happens online, in reviews, and across social channels,&#8221; said Gabriel Shaoolian, CEO of Digital Silk. &#8220;Our goal is to help brands harness this trust-driven channel in measurable, scalable ways.&#8221;<\/p>\n<p><b>Why Word-of-Mouth Marketing Remains a Strategic Priority<\/b><\/p>\n<p>With customer acquisition costs rising across paid channels, WOM marketing offers an alternative approach that can potentially drive long-term value. Research cited in Digital Silk&#8217;s article shows that:<\/p>\n<ul>\n<li>Customers acquired through referrals have a 37% higher retention rate<\/li>\n<li>74% of consumers identify word-of-mouth as a key influencer in purchase decisions<\/li>\n<li>72% of users say they&#8217;ll share a good experience with six or more people<\/li>\n<li>Online reviews may influence purchasing decisions for up to 93% of buyers<\/li>\n<\/ul>\n<p>These insights are helping inform strategies for SEO, influencer marketing, loyalty programs, and referral campaign development.<\/p>\n<p><b>Supporting Data from U.S.-Based Sources<\/b><\/p>\n<p>Digital Silk&#8217;s insights are based on data from Nielsen, BrightLocal, Invesp, Statista, and Semrush. The full breakdown of findings and supporting statistics is available in the original article: <a href=\"https:\/\/api.newsfilecorp.com\/redirect\/Vv78eIeL7N\">Word-of-Mouth Marketing Statistics<\/a><\/p>\n<p><b>About Digital Silk<\/b><br \/>Digital Silk is an award-winning <a href=\"https:\/\/api.newsfilecorp.com\/redirect\/zAEqGSoqnJ\">Digital Marketing Agency<\/a> focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.<\/p>\n<div>\n<p><b>Media Contact<\/b><br \/>Jessica Erasmus<br \/>Marketing Director &amp; PR Manager<br \/>Tel: (800) 206-9413<br \/>Email: <a href=\"mailto:jessica@digitalsilk.com\">jessica@digitalsilk.com<\/a><\/p>\n<\/div>\n<p>To view the source version of this press release, please visit <a href=\"https:\/\/api.newsfilecorp.com\/redirect\/4YQ1yFPVog\">https:\/\/www.newsfilecorp.com\/release\/259622<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miami, Florida&#8211;(Newsfile Corp. &#8211; July 22, 2025) &#8211; Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released new insights into the evolving role of word-of-mouth (WOM) marketing in today&#8217;s digital economy. The analysis, published in Digital Silk&#8217;s recent article, outlines how referrals, reviews, and social sharing &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-45721","post","type-post","status-publish","format-standard","","category-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"Miami, Florida&#8211;(Newsfile Corp. &#8211; July 22, 2025) &#8211; Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released new insights into the evolving role of word-of-mouth (WOM) marketing in today&#8217;s digital economy. The analysis, published in Digital Silk&#8217;s recent article, outlines how referrals, reviews, and social sharing &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Matribhumi Samachar English\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T14:59:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/api.newsfilecorp.com\/newsinfo\/259622\/511\" \/>\n<meta name=\"author\" content=\"Saransh Kanaujia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saransh Kanaujia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/\",\"name\":\"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English\",\"isPartOf\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\"},\"datePublished\":\"2025-07-22T14:59:39+00:00\",\"dateModified\":\"2025-07-22T14:59:39+00:00\",\"author\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matribhumisamachar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/\",\"name\":\"Matribhumi Samachar English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\",\"name\":\"Saransh Kanaujia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"caption\":\"Saransh Kanaujia\"},\"description\":\"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.\",\"sameAs\":[\"https:\/\/matribhumisamachar.com\/en\"],\"url\":\"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/","og_locale":"en_US","og_type":"article","og_title":"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English","og_description":"Miami, Florida&#8211;(Newsfile Corp. &#8211; July 22, 2025) &#8211; Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released new insights into the evolving role of word-of-mouth (WOM) marketing in today&#8217;s digital economy. The analysis, published in Digital Silk&#8217;s recent article, outlines how referrals, reviews, and social sharing &hellip;","og_url":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/","og_site_name":"Matribhumi Samachar English","article_published_time":"2025-07-22T14:59:39+00:00","og_image":[{"url":"https:\/\/api.newsfilecorp.com\/newsinfo\/259622\/511"}],"author":"Saransh Kanaujia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saransh Kanaujia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/","url":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/","name":"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025 - Matribhumi Samachar English","isPartOf":{"@id":"https:\/\/matribhumisamachar.com\/en\/#website"},"datePublished":"2025-07-22T14:59:39+00:00","dateModified":"2025-07-22T14:59:39+00:00","author":{"@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1"},"breadcrumb":{"@id":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/22\/digital-silk-shares-latest-insights-on-how-word-of-mouth-marketing-may-influence-consumer-behavior-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matribhumisamachar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Silk Shares Latest Insights on How Word-of-Mouth Marketing May Influence Consumer Behavior in 2025"}]},{"@type":"WebSite","@id":"https:\/\/matribhumisamachar.com\/en\/#website","url":"https:\/\/matribhumisamachar.com\/en\/","name":"Matribhumi Samachar English","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1","name":"Saransh Kanaujia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","caption":"Saransh Kanaujia"},"description":"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.","sameAs":["https:\/\/matribhumisamachar.com\/en"],"url":"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/"}]}},"_links":{"self":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/45721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/comments?post=45721"}],"version-history":[{"count":0,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/45721\/revisions"}],"wp:attachment":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media?parent=45721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/categories?post=45721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/tags?post=45721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}