{"id":45935,"date":"2025-07-25T18:08:51","date_gmt":"2025-07-25T12:38:51","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=45935"},"modified":"2025-07-25T18:08:51","modified_gmt":"2025-07-25T12:38:51","slug":"a-celebration-of-craft-and-culture-sri-vasavis-the-amethyst-store-unveils-boho-goddess-collection-at-a-grand-launch-in-chennai","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2025\/07\/25\/a-celebration-of-craft-and-culture-sri-vasavis-the-amethyst-store-unveils-boho-goddess-collection-at-a-grand-launch-in-chennai\/","title":{"rendered":"A Celebration of Craft and Culture : Sri Vasavi\u2019s The Amethyst Store Unveils \u2018Boho Goddess\u2019 Collection at a Grand Launch in Chennai"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-45936\" src=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-5-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-5-169x300.png 169w, https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-5.png 300w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Chennai, July 24, 2025<\/strong> \u2013 Sri Vasavi\u2019s The Amethyst Store, renowned for its timeless silver creations and deep-rooted artisanal legacy, unveiled its much-anticipated new collection <em>Boho Goddess<\/em> at a grand launch event held at its flagship store on Khader Nawaz Khan Road, Nungambakkam.<\/p>\n<p style=\"text-align: justify;\">The collection was formally inaugurated by eminent Indian classical dancer and teacher <strong>Uma Murali<\/strong>, who graced the occasion with her presence and appreciation for the artistry on display. The event witnessed an enthusiastic turnout, including several influential personalities and tastemakers of Chennai, all of whom were captivated by the collection\u2019s unique blend of tradition and modernity.<\/p>\n<p style=\"text-align: justify;\"><strong>Sweatha Sandeep<\/strong>, one of the driving forces behind the brand, warmly welcomed the guests and shared a heartfelt note on the inspiration behind the collection.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-45937\" src=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-1-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-1-169x300.png 169w, https:\/\/matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/07\/Boho-Goddess-Collection-Launch-1.png 300w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<p style=\"text-align: justify;\">\u201c<em>Boho Goddess is our ode to the feminine spirit \u2013 rooted in culture, yet free in expression. We\u2019ve reimagined traditional Tamil jewelry with a bohemian lens, hoping to create something that feels both nostalgic and new. This collection is deeply personal to us, shaped by our family\u2019s 80-year-old legacy in the jewelry business that began in 1942. We\u2019re grateful to share this journey with our patrons who value craftsmanship, heritage, and individuality,<\/em>\u201d said Shwetha Sandeep.<\/p>\n<p style=\"text-align: justify;\"><em>Boho Goddess<\/em> is an artistic confluence where age-old Tamil adornments like <strong>Thali, Maattal, Jimikki, Thodu, Kaan Padhakkam<\/strong>, and <strong>Elakkath Thodu<\/strong> meet bold design elements from Ahmedabad\u2019s silver craft and contemporary dual-tone aesthetics. Every piece\u00a0 from sculptural neckpieces to antique finished bangles\u00a0 is crafted in pure 92.5 silver and plated with 24k gold, staying true to the label\u2019s trademark finish that closely resembles real gold.<\/p>\n<p style=\"text-align: justify;\">The event reaffirmed The Amethyst Store\u2019s growing stature as a beacon of premium silver artistry and innovation. With a legacy that traces back to <strong>Sri Vasavi Thangamaaligai (est. 1942)<\/strong>, the brand continues to redefine luxury jewelry for a modern generation, while staying anchored in tradition.<\/p>\n<p style=\"text-align: justify;\">The new <em>Boho Goddess<\/em> collection is now available at Sri Vasavi\u2019s The Amethyst Stores in Chennai and Coimbatore and online at <a href=\"http:\/\/www.theamethyststore.com\">www.theamethyststore.com<\/a>.<\/p>\n<p style=\"text-align: justify;\">Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chennai, July 24, 2025 \u2013 Sri Vasavi\u2019s The Amethyst Store, renowned for its timeless silver creations and deep-rooted artisanal legacy, unveiled its much-anticipated new collection Boho Goddess at a grand launch event held at its flagship store on Khader Nawaz Khan Road, Nungambakkam. The collection was formally inaugurated by eminent Indian classical dancer and teacher &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[29732,29739,29736,29738,29735,29740,29734,29737,29741,29733],"class_list":["post-45935","post","type-post","status-publish","format-standard","","category-regional","tag-boho-goddess-collection","tag-elakkath-thodu","tag-jimikki","tag-kaan-padhakkam","tag-maattal","tag-sweatha-sandeep","tag-thali","tag-thodu","tag-uma-murali","tag-vasavi-thangamaaligai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Celebration of Craft and Culture : Sri Vasavi\u2019s The Amethyst Store Unveils \u2018Boho Goddess\u2019 Collection at a Grand Launch in Chennai - Matribhumi Samachar English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2025\/07\/25\/a-celebration-of-craft-and-culture-sri-vasavis-the-amethyst-store-unveils-boho-goddess-collection-at-a-grand-launch-in-chennai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Celebration of Craft and Culture : Sri Vasavi\u2019s The Amethyst Store Unveils \u2018Boho Goddess\u2019 Collection at a Grand Launch in Chennai - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"Chennai, July 24, 2025 \u2013 Sri Vasavi\u2019s The Amethyst Store, renowned for its timeless silver creations and deep-rooted artisanal legacy, unveiled its much-anticipated new collection Boho Goddess at a grand launch event held at its flagship store on Khader Nawaz Khan Road, Nungambakkam. 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