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Kochi, August 2025 \u2013 Following the successful launch of Hyundai Spotlight Season 3, Hyundai Motor India Limited (HMIL) and Universal Music India for Brands (UMGB) are thrilled to announce another release from this season: \u201cUlsava Rave.\u201d This vibrant track brings together the exceptional talents of producer ThudWiser and acclaimed artists ThirumaLi and Fejo, delivering a powerful celebration of Onam.<\/p>\n
\u201cUlsava Rave\u201d is a high-energy Onam celebration track that masterfully fuses Kerala\u2019s rich cultural sounds with a fresh, contemporary sonic identity. Produced by ThudWiser, the song seamlessly blends traditional percussion and native elements with modern grooves, creating a festive yet current sound designed to ignite the spirit of togetherness and movement. ThirumaLi\u2019s verses resonate with cultural pride and unity, while Fejo\u2019s dynamic rap adds an infectious energy, edge, and compelling storytelling that elevates the song\u2019s impact.<\/p>\n
ThudWiser shares his vision for the track: “Creating ‘Ulsava Rave’ was about capturing the true essence of Onam and translating it into a sound that resonates with everyone. We wanted to honor Kerala’s rich musical heritage while pushing boundaries with modern production. It’s a track designed to make you move and feel the collective joy of the festival.”<\/p>\n
ThirumaLi adds: “This song is a tribute to our roots, our culture, and the incredible spirit of Kerala. My verses reflect the pride and unity we feel during Onam. It’s an honor to be part of ‘Ulsava Rave’ and share this celebration with a wider audience through Hyundai Spotlight.”<\/p>\n
Fejo comments on his contribution: “My aim was to bring that raw energy and storytelling to ‘Ulsava Rave.’ The track is already so vibrant, and I wanted my verse to amplify that festive feeling, making it relatable & exciting for listeners. It’s a celebration of life, community, and the unique vibe of all festivals”<\/p>\n
Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India Limited, \u201cMusic is an expressive force that transcends boundaries and celebrates diversity. With the launch of Ulsava Rave under Hyundai Spotlight Season 3, we are proud to celebrate the vibrant spirit of Onam, through a fusion of Kerala\u2019s rich culture with modern music. ThudWiser, ThirumaLi and Fejo have elegantly woven tradition with innovation, showcasing how music can unite generations and amplify regional pride. We are delighted to provide a platform, where such dynamic voices can connect with audiences across India on a deeper and emotional level. Through Hyundai Spotlight, we continue our commitment to nurturing local talent and celebrating the cultural diversity that makes India truly extraordinary.\u201d<\/p>\n
Preeti Nayyar, SVP & Business Head – India & South Asia, UMG For Brands, says
\n\u201cAt UMG For Brands, our aim is to bring the authenticity of music and seamlessly blend it with a brand\u2019s core ideology. Hyundai Spotlight embodies this by celebrating authentic culture, tradition, and music while giving space to the artists\u2019 creativity. With \u2018Ulsava Rave,\u2019 ThudWiser, ThirumaLi, and Fejo have created a track that reimagines the festive spirit of Onam in a fresh, contemporary style. We\u2019re proud to support this collaboration and amplify their voices, reinforcing our commitment to building impactful brand partnerships that truly connect with audiences.\u201d<\/p>\n
Hyundai Spotlight Season 3 is an artist-first platform launched by Hyundai Motor India Limited in partnership with UMG for Brands, designed to discover, support, and promote independent musical talent across India. With ” Ulsava Rave, ” we invite all music lovers to join us in celebrating this festive anthem. Keep an eye out for more exciting collaborations that spotlight diverse voices have to offer.<\/p>\n
Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"
Kochi, August 2025 \u2013 Following the successful launch of Hyundai Spotlight Season 3, Hyundai Motor India Limited (HMIL) and Universal Music India for Brands (UMGB) are thrilled to announce another release from this season: \u201cUlsava Rave.\u201d This vibrant track brings together the exceptional talents of producer ThudWiser and acclaimed artists ThirumaLi and Fejo, delivering a …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,29075],"tags":[30347,30348,30342,30344,30346,30345,30343,30349],"class_list":["post-48965","post","type-post","status-publish","format-standard","","category-business-english-news","category-entertainment-news","tag-fejo","tag-hyundai-motor-india-limited","tag-hyundai-spotlight-season-3","tag-onam-anthem","tag-thirumali","tag-thudwiser","tag-ulsava-rave","tag-universal-music-india-for-brands"],"yoast_head":"\n