{"id":63787,"date":"2026-03-09T22:29:06","date_gmt":"2026-03-09T16:59:06","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/"},"modified":"2026-05-04T16:56:21","modified_gmt":"2026-05-04T11:26:21","slug":"sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45","status":"publish","type":"post","link":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/","title":{"rendered":"Sends CEO Alona Shevtsova Named to Innovate Finance’s Women in Fintech Powerlist 2025 “Standout 45”"},"content":{"rendered":"

<\/p>\n

London, United Kingdom–(Newsfile Corp. – March 9, 2026) – \u00a0Sends<\/a>, a UK-based financial services provider, announces<\/a> that its CEO, Alona Shevtsova, has been named among this year’s prestigious Standout 45 of the Innovate Finance Women in FinTech Powerlist.<\/p>\n

\"Cannot<\/a><\/p>\n

CEO, Alona Shevtsova<\/p>\n

To view an enhanced version of this graphic, please visit:
\nhttps:\/\/images.newsfilecorp.com\/files\/10281\/287768_134508596420cb64_001full.jpg<\/a><\/p>\n

Now in its tenth year, the Powerlist by Innovate Finance celebrates individuals driving transformation across banking, payments, digital assets, and financial infrastructure. The 2025 edition<\/a> introduces a new Hall of Fame, recognising a decade of influential fintech trailblazers alongside the Standout 45, a group of leaders who continue to advance innovation and representation across the sector.<\/p>\n

The announcement comes ahead of International Women’s Day, underscoring the importance of recognising women’s contributions in industries where leadership diversity continues to evolve. Alona’s inclusion reflects her ongoing work to build a secure, compliant cross-border payment infrastructure and to champion greater representation of women in financial services and technology.<\/p>\n

“Ahead of International Women’s Day, it’s more important than ever that we elevate the stories of women who are shaping the future of finance,” said Alona Shevtsova. “Fintech has always been about challenging existing boundaries, whether technological, regulatory, or cultural. Progress happens when diverse perspectives come together to build systems that are more inclusive, resilient, and globally connected.”<\/p>\n

Under Alona’s leadership, Sends has been expanding its capabilities in areas such as AI-enabled risk monitoring, tokenised payment flows, and digital identity-aware onboarding, helping businesses operate across borders within robust regulatory frameworks. Her recent recognition at major international industry forums, including FiNext Awards and FinTech Week Dubai, underscores her role in advancing responsible innovation and stronger compliance standards in fintech.<\/p>\n

The Women in FinTech Powerlist is widely regarded as one of the sector’s most respected initiatives promoting visibility and recognition for female leaders in financial technology. By highlighting role models across the industry, the programme aims to inspire the next generation of innovators and decision-makers.<\/p>\n

About Sends <\/b><\/p>\n

Sends is a UK-based financial services provider. It offers a comprehensive range of payment solutions as an FCA-authorised Electronic Money Institution (EMI). The company continues to expand its international footprint, underpinned by a commitment to secure, scalable, and compliance-driven fintech innovation.<\/p>\n

\n

Contact Information
\n<\/b>For media inquiries or support, contact: support@sends.co<\/a> | contact@sends.co<\/a>
\nSends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048).
\nAddress: Office 39.18, Level39, One Canada Square, London, England, E14 5AB
\nMarketing Department contacts: pr@sends.co<\/a>
\nContact: Anastasiia Pervushyna<\/p>\n<\/div>\n

To view the source version of this press release, please visit https:\/\/www.newsfilecorp.com\/release\/287768<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

London, United Kingdom–(Newsfile Corp. – March 9, 2026) – \u00a0Sends, a UK-based financial services provider, announces that its CEO, Alona Shevtsova, has been named among this year’s prestigious Standout 45 of the Innovate Finance Women in FinTech Powerlist. CEO, Alona Shevtsova To view an enhanced version of this graphic, please visit: https:\/\/images.newsfilecorp.com\/files\/10281\/287768_134508596420cb64_001full.jpg Now in its …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32016],"tags":[28388],"class_list":["post-63787","post","type-post","status-publish","format-standard","","category-press-releases","tag-sends"],"yoast_head":"\nSends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 "Standout 45" - Matribhumi Samachar English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 "Standout 45" - Matribhumi Samachar English\" \/>\n<meta property=\"og:description\" content=\"London, United Kingdom–(Newsfile Corp. – March 9, 2026) – \u00a0Sends, a UK-based financial services provider, announces that its CEO, Alona Shevtsova, has been named among this year’s prestigious Standout 45 of the Innovate Finance Women in FinTech Powerlist. CEO, Alona Shevtsova To view an enhanced version of this graphic, please visit: https:\/\/images.newsfilecorp.com\/files\/10281\/287768_134508596420cb64_001full.jpg Now in its …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/\" \/>\n<meta property=\"og:site_name\" content=\"Matribhumi Samachar English\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T16:59:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T11:26:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/api.newsfilecorp.com\/newsinfo\/287768\/511\" \/>\n<meta name=\"author\" content=\"Saransh Kanaujia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saransh Kanaujia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/\",\"name\":\"Sends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 \\\"Standout 45\\\" - Matribhumi Samachar English\",\"isPartOf\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\"},\"datePublished\":\"2026-03-09T16:59:06+00:00\",\"dateModified\":\"2026-05-04T11:26:21+00:00\",\"author\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matribhumisamachar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sends CEO Alona Shevtsova Named to Innovate Finance’s Women in Fintech Powerlist 2025 “Standout 45”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#website\",\"url\":\"https:\/\/matribhumisamachar.com\/en\/\",\"name\":\"Matribhumi Samachar English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1\",\"name\":\"Saransh Kanaujia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g\",\"caption\":\"Saransh Kanaujia\"},\"description\":\"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.\",\"sameAs\":[\"https:\/\/matribhumisamachar.com\/en\"],\"url\":\"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 \"Standout 45\" - Matribhumi Samachar English","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/","og_locale":"en_US","og_type":"article","og_title":"Sends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 \"Standout 45\" - Matribhumi Samachar English","og_description":"London, United Kingdom–(Newsfile Corp. – March 9, 2026) – \u00a0Sends, a UK-based financial services provider, announces that its CEO, Alona Shevtsova, has been named among this year’s prestigious Standout 45 of the Innovate Finance Women in FinTech Powerlist. CEO, Alona Shevtsova To view an enhanced version of this graphic, please visit: https:\/\/images.newsfilecorp.com\/files\/10281\/287768_134508596420cb64_001full.jpg Now in its …","og_url":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/","og_site_name":"Matribhumi Samachar English","article_published_time":"2026-03-09T16:59:06+00:00","article_modified_time":"2026-05-04T11:26:21+00:00","og_image":[{"url":"https:\/\/api.newsfilecorp.com\/newsinfo\/287768\/511"}],"author":"Saransh Kanaujia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saransh Kanaujia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/","url":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/","name":"Sends CEO Alona Shevtsova Named to Innovate Finance's Women in Fintech Powerlist 2025 \"Standout 45\" - Matribhumi Samachar English","isPartOf":{"@id":"https:\/\/matribhumisamachar.com\/en\/#website"},"datePublished":"2026-03-09T16:59:06+00:00","dateModified":"2026-05-04T11:26:21+00:00","author":{"@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1"},"breadcrumb":{"@id":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matribhumisamachar.com\/en\/2026\/03\/09\/sends-ceo-alona-shevtsova-named-to-innovate-finances-women-in-fintech-powerlist-2025-standout-45\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matribhumisamachar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sends CEO Alona Shevtsova Named to Innovate Finance’s Women in Fintech Powerlist 2025 “Standout 45”"}]},{"@type":"WebSite","@id":"https:\/\/matribhumisamachar.com\/en\/#website","url":"https:\/\/matribhumisamachar.com\/en\/","name":"Matribhumi Samachar English","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matribhumisamachar.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/0a61403f4baf9627e92218b53a1e65f1","name":"Saransh Kanaujia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matribhumisamachar.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45a8b03a1b1bb8255014f5e62f9cfea0eb8a9f7a6a604f9879038df08da23cea?s=96&d=mm&r=g","caption":"Saransh Kanaujia"},"description":"Saransh Kanaujia is currently editor of Matribhumi Samachar Group. He earlier worked with Hindusthan Samachar News Agency. He is also associated with many organizations.","sameAs":["https:\/\/matribhumisamachar.com\/en"],"url":"https:\/\/matribhumisamachar.com\/en\/author\/matribhumisamachar\/"}]}},"_links":{"self":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/63787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/comments?post=63787"}],"version-history":[{"count":2,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/63787\/revisions"}],"predecessor-version":[{"id":68245,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/63787\/revisions\/68245"}],"wp:attachment":[{"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media?parent=63787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/categories?post=63787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matribhumisamachar.com\/en\/wp-json\/wp\/v2\/tags?post=63787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}