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<\/a><\/p>\n![https:\/\/images.newsfilecorp.com\/files\/10587\/288389_3004db492406e9ab_001full.jpg<\/a><\/p>\nIn the conversation, Finkelstein explains that website performance determines whether visitors become customers. Slow pages, unclear navigation, and systems that can’t handle demand can reduce the impact of marketing campaigns.<\/p>\n\u201cAds are really important, but they’re only the first step. If you don’t have a good way to catch people and convert that sale, it’s just burning money on ad spend,\u201d<\/i> he told DesignRush’s Kia Johnson.<\/p>\nIn this episode<\/b>, he discusses<\/b>:<\/p>\n\nHow website performance affects purchases and advertising costs<\/b><\/li>\nHow traffic spikes reveal infrastructure weaknesses<\/b><\/li>\nHow organic search drives sustained visibility<\/b><\/li>\nHow structure, content clarity, and user expectations influence conversions<\/b><\/li>\n<\/ul>\nHe also shares examples<\/a> from his experience working with large energy providers, manufacturing companies, and enterprise technology organizations.<\/p>\nWant to be a guest on the DesignRush Podcast? Email spotlight@designrush.com<\/a> to get featured.<\/p>\nAbout Jeff Finkelstein<\/b><\/p>\nJeff Finkelstein is the founder of Customer Paradigm, a Boulder-based interactive marketing agency that helps organizations improve digital performance through eCommerce development, search engine optimization, and web marketing. Through his work, he has supported brands in building stronger online visibility and scalable digital platforms.<\/p>\nAbout DesignRush<\/b><\/p>\nDesignRush is a media platform<\/a> and B2B marketplace<\/a> connecting businesses with agencies through expert reviews, agency rankings, awards, industry insights, and curated agency recommendations for vetted projects.<\/p>\n\nMedia Contact<\/b><\/p>\nAmore WattersContent Marketing Directoramore@designrush.com<\/a> www.designrush.com<\/a> <\/p>\n<\/div>\nTo view the source version of this press release, please visit https:\/\/www.newsfilecorp.com\/release\/288389<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Customer Paradigm founder Jeff Finkelstein appears on the DesignRush Podcast to discuss how website infrastructure affects the success of marketing campaigns after users click an ad. 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