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Hyderabad, 28th March 2026<\/strong>: Rooted in the cultural memory of the Deccan,\u00a0Divani\u2019s flagship store on Banjara Hills, Hyderabad<\/strong>\u00a0is not merely an expansion, but a deeper connection with a region whose sartorial legacy continues to shape the language of Indian couture.<\/p>\n \u00a0<\/strong><\/p>\n Celebrity Guests\u00a0Namrata Shirodkar Babu<\/strong>, Former Indian Actress;\u00a0Shreedevi Chowdary<\/strong>,\u00a0<\/strong>Actor & Producer;\u00a0Divya Boppana<\/strong>,\u00a0<\/strong>Content Creator & Influencer;\u00a0Sudha Reddy<\/strong>,\u00a0<\/strong>Philanthropist & Art Collector; &\u00a0Sanya Dhir<\/strong>,\u00a0<\/strong>Founder, Divani; graced the unveiling of the flagship store of\u00a0Divani\u2019s Hyderabad\u00a0<\/strong>–\u00a0<\/strong>celebrating the craft, culture & couture of Hindustan;<\/em>\u00a0from\u00a0Divani\u00a0<\/strong>&\u00a0Mubarak<\/strong>; today at Divani Couture, Banjara Hills.<\/p>\n \u00a0<\/strong><\/p>\n Designed by\u00a0Habitat Architects<\/strong>, the space reimagines heritage craftsmanship within a contemporary architectural framework, creating an environment where tradition and modernity coexist seamlessly.\u00a0This new space elevates the conventional boutique into an intimate couture salon, unfolding along a ceremonial spatial axis. Anchored in a rich palette of dark timber, classical arches, and luminous crystal chandeliers, the space evokes both intimacy and quiet grandeur.<\/p>\n \u00a0<\/strong><\/p>\n At the heart of this launch is a couture collection, inspired by the legacy of Hyderabadi nobility. Divani restores iconic silhouettes including the\u00a0khada dupatta\u00a0<\/strong>(revered for its structured drape and sculptural presence) restored with emphasis on volume, form, and intricate zardozi craftsmanship and the\u00a0farshi gharara<\/strong>\u00a0revived in its full inherited regality, executed through traditional tukdi and chatta-patti techniques and layered with rich embroidery.<\/p>\n \u00a0<\/strong><\/p>\n The collection also reintroduces the brand\u2019s legacy techniques \u2014\u00a0kutki, motichoor, farisha<\/strong>\u00a0and heirloom weaves \u2014\u00a0rangkat<\/strong>\u00a0\u2014 all reinterpreted with precision while preserving their intricacy. Every ensemble is meticulously handcrafted using pure copper and options for silver or gold zari, highlighting Divani\u2019s dedication to enduring karigari.<\/p>\n \u00a0<\/strong><\/p>\n Beyond couture, Divani offers a larger commitment to craft through\u00a0The Zardoz Project<\/strong>\u2014a cornerstone initiative dedicated to preserving and revitalising the art of zardozi. This project reflects the brand\u2019s role as both custodian and catalyst, where they work and support over 500 zardozikars across traditional craft clusters while creating meaningful and sustained opportunities.<\/p>\n \u00a0<\/strong><\/p>\n Transforming couture into a medium of storytelling, Divani strengthens belief that true luxury lies in the preservation of artistry and the celebration of handwork.\u00a0Speaking on the launch, Sanya Dhir, Founder and Creative Director, Divani, shares<\/strong>,\u00a0“<\/em>\u00a0What we owe to our future is our past. With Divani\u2019s Hyderabad flagship, we wanted to bring this philosophy to life, where heritage is not merely preserved but reimagined in its full glory. From the architectural narrative to the intricate zardozi ceiling & panelling, every element reflects our commitment to making the past relevant for the future, allowing craft, couture, and culture to co-exist in a dialogue that feels both timeless and contemporary.”<\/em><\/p>\n \u00a0<\/strong><\/p>\n With the opening of its Hyderabad flagship, Divani stands as a testament to shared language of craftsmanship and elegance that seamlessly blends with the cultural tapestry of a city that continues to transform contemporary expression in a nuanced form.<\/p>\n \u00a0<\/strong><\/p>\n About The Brand:<\/strong>\u00a0Since its launch in 2013, Divani has focused on the revival of the revered art of \u201czardozi\u201d, celebrating heirloom traditions. Sanya Dhir, the founder & creative director works closely with her zardozikars and weavers in Lucknow, Kashi and New Delhi reviving and introducing patrons to bespoke techniques of pharisha, kutki, challa and khiccha and integrating signature Mughal Khakas with these vintage craft techniques on handwoven fabrics.\u00a0As a custodian of heritage craftsmanship, the brand’s commitment\u00a0lies in\u00a0crafting timeless heirlooms that transcend seasons and are passed down through generations with the philosophy that celebrates craft as both cultural memory and living legacy.<\/p>\n Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":" Hyderabad, 28th March 2026: Rooted in the cultural memory of the Deccan,\u00a0Divani\u2019s flagship store on Banjara Hills, Hyderabad\u00a0is not merely an expansion, but a deeper connection with a region whose sartorial legacy continues to shape the language of Indian couture. \u00a0 Celebrity Guests\u00a0Namrata Shirodkar Babu, Former Indian Actress;\u00a0Shreedevi Chowdary,\u00a0Actor & Producer;\u00a0Divya Boppana,\u00a0Content Creator & Influencer;\u00a0Sudha …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32169,32170],"class_list":["post-66211","post","type-post","status-publish","format-standard","","category-business-english-news","tag-divani","tag-namrata-shirodkar-babu"],"yoast_head":"\n