The Hon\u2019ble Supreme Court,\u00a0in Writ Petition Civil No. 645\/2022-IMA & Anr. Vs. UOI & Ors. has issued directive in its Order dated 07.05.2024, that all advertisers\/ Advertising Agencies must submit a \u2018Self-Declaration Certificate\u2019 before publishing or broadcasting any advertisement. Following the Hon\u2019ble Supreme Court\u2019s directive, the Ministry of Information and Broadcasting has introduced a new feature on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India\u2019s portal for Print and Digital\/Internet Advertisements. The certificate, signed by an authorized representative of the advertiser\/advertising agency, needs to be submitted through these portals.<\/p>\n
The portal will be activated on 4th<\/sup>\u00a0June, 2024. The Self- Declaration Certificate is required to be obtained by all advertisers and advertising agencies for all new advertisements that will be issued\/telecast\/aired\/published on or after 18th<\/sup>\u00a0June, 2024. A buffer period of two weeks has been kept for providing sufficient time to all stakeholders to familiarize themselves with the process of self- certification. Ongoing advertisements do not require the self-certification currently.<\/p>\n The self-declaration certificate is to certify that the advertisement (i) does not contain misleading claims, and (ii) complies with all relevant regulatory guidelines, including those stipulated in Rule 7 of the Cable Television Networks Rules, 1994\u00a0and the Norms of Journalistic Conduct of Press Council of India.\u00a0Advertiser must provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records. As per the Hon\u2019ble Supreme Court\u2019s directive, no advertisement will be permitted to run on television, print media, or the internet without a valid Self-Declaration Certificate.<\/p>\n The Hon\u2019ble Supreme Court directive is a step towards ensuring transparency, consumer protection, and responsible advertising practices. The Ministry of Information & Broadcasting urges all advertisers, broadcasters and publishers to adhere to this directive diligently.<\/p>\n","protected":false},"excerpt":{"rendered":" The Hon\u2019ble Supreme Court,\u00a0in Writ Petition Civil No. 645\/2022-IMA & Anr. Vs. UOI & Ors. has issued directive in its Order dated 07.05.2024, that all advertisers\/ Advertising Agencies must submit a \u2018Self-Declaration Certificate\u2019 before publishing or broadcasting any advertisement. Following the Hon\u2019ble Supreme Court\u2019s directive, the Ministry of Information and Broadcasting has introduced a new …<\/p>\n","protected":false},"author":1,"featured_media":6815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[3620,3621,3619,3622,3618],"class_list":["post-6807","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-national","tag-advertiser-responsibilities","tag-advertising-agency-compliance","tag-advertising-self-declaration-requirements","tag-legal-requirements-for-releasing-adverts","tag-supreme-court-advertising-regulations"],"yoast_head":"\n