Matribhumi Samachar English
Hyderabad, April 2025: WHITATHON is L V Prasad Eye Institute’s (LVPEI) annual cause-related run to raise awareness and funds for early diagnosis and treatment of Retinoblastoma. The funds raised from the WHITATHON Run will be used towards the free treatment of underprivileged children battling retinoblastoma at LVPEI, and to fund groundbreaking research that improves the understanding of the eye cancer and develop more efficient and effective treatment protocols.
This year, WHITATHON is scheduled for Sunday, May 18, 2025, and will take place at the University of Hyderabad, Gachibowli at 6:00 a.m.
With the unveiling of the WHITATHON 2025 poster, LVPEI also launched the official mascot for the run, Pearlee, at the intimate event attended by the organization’s leadership and marathoners from the local community.
Designed as a friendly and approachable character, Pearlee features a visible ‘white reflex’ (Leukocoria) in the eye—one of the symptoms of Retinoblastoma. Pearlee plays many roles, that of an ambassador, an advocate, a buddy, an educator, a motivator bringing attention to the symptoms, encouraging parents and caregivers to seek timely medical attention.
WHITATHON 2025 offers diverse running categories suitable for various fitness levels – 21 km, 10 km and 5 km competitive runs, alongside 5 km and 3 km fun runs. WHITATHON has also introduced a 21K half marathon category this year which will serve as a qualifying run for individuals aspiring to participate in the NMDC Hyderabad Marathon.
Thanks to the funds raised over the years, LVPEI has been able to offer over 3000 treatments free of cost and was able to save the life of the child in 90% of the cases presented. However, vision could be saved in only 45% of these cases, due to delayed presentation for treatment.
“When identified promptly and in the early stages, Retinoblastoma is highly curable and can save the vision of numerous young lives”, said Dr Swathi Kaliki, Head of the OEU – Institute for Eye Cancer, LVPEI.
Featured Article
