Hosts its first formal launch event in the State, marking the next phase of its expansion in Odisha
Bhubaneswar, September 2026: Uppal Brewers & Distillers (UBD), the premium spirits venture of The Uppal Group, has announced the launch of Madhvan Distiller’s Tribute Blend (MDTB) in Odisha, marking the company’s first formal launch event in the state. The launch represents an important milestone in UBD’s expansion journey as it strengthens its presence in Odisha and introduces its new premium Indian whisky to consumers in the state.
The launch builds on UBD’s growing presence in Odisha, where its flagship brand Soorahi has already established a presence. Madhvan Distiller’s Tribute Blend is available in 750 ml at an MRP of INR 1700 with an ABV of 42.8%. Following its introduction in Delhi, the product is now being introduced in Odisha as UBD continues to expand its portfolio across key markets. The new expression is primarily created for a generation of consumers who view success as something to be savoured, not simply displayed.
The launch of Madhvan Distiller’s Tribute Blend in Odisha comes ahead of the festive season, offering an opportunity for consumers to discover the new premium Indian whisky during a period marked by celebrations and social occasions. The whisky is designed for the “Self-Rewarder” — consumers who recognise meaningful milestones, value progress over performance, and see premium whisky as a considered reward for what they have accomplished.
The name Madhvan brings together Madhu, meaning nectar, and Van, meaning forest, drawing inspiration from India’s natural richness and the pursuit of excellence. With Tribute Blend, this identity comes together with a contemporary interpretation of premium Indian whisky, created for consumers who appreciate quality, sophistication and a sense of occasion.
The new packaging introduces a stronger, front-facing tiger as a defining element of the bottle and canister design. The tiger gives the packaging a distinctive and memorable character, while the overall design brings together premium quality, confidence, restraint and modernity.
Kanhav Uppal, Co-Owner, Uppal Brewers & Distillers, said, “Kanhav Uppal, Co-Owner, Uppal Brewers & Distillers, said, “Our vision has always been to build a premium Indian spirits company that is distinctive, relevant, and built for the long term. Through Madhvan Distiller’s Tribute Blend, we celebrate a consumer who knows their strengths, makes measured decisions, and lets their achievements speak for themselves. Bringing MDTB to Odisha is an important step for us, building on the presence we have established with Soorahi and bringing another UBD brand to consumers in the state.”
Ankur Sachdeva, CEO & Co-Founder, Uppal Brewers & Distillers, said, “It gives us immense happiness to bring Madhvan Distiller’s Tribute Blend to Odisha and to mark our first formal launch event in the state. Having already established a presence here with Soorahi, it is particularly meaningful for us to now introduce another brand from our portfolio to consumers in Odisha. This milestone has been made possible through the collective efforts of our team and partners, whose dedication has played an important role in strengthening UBD’s presence in the state. We look forward to building on this momentum and continuing to grow our presence in Odisha and across the country.”
With its first formal launch event in Odisha, UBD brought together 100 trade partners and senior company officials, along with veteran mixologist Ankur Chawla. With this, UBD continues to strengthen its presence in the state while expanding its portfolio of premium Indian spirits. Madhvan Distiller’s Tribute Blend is currently available across both on-trade and retail outlets in Bhubaneswar, Sambalpur, Angul, Cuttack and Berhampur, with the company planning to further expand its distribution in the market.
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