Sports

As the IPL season kicks off, cricket fever reaches its peak and Thala gears up to don the yellow jersey once again, igniting passion in fans across the country. For every MS Dhoni loyalist, it’s more than just a game-it’s an unbreakable bond, built on faith, resilience, and moments that …

Sleepyhead, a sleep and lifestyle solutions brand, is transforming relaxation into a sport with the launch of SIT Games – a first-of-its-kind competition where participants can win INR 1 lakh simply by sitting for 8 hours straight. Reflecting the brand’s belief that chilling and unwinding deserve to be celebrated, SIT …

Fitness in India has evolved significantly, yet the need for a platform that truly tests physical capabilities and unites the fitness community has never been greater. To provide a level-playing field to all fitness enthusiasts, regardless of whether they are a beginner or a pro, cult, Indias leading fitness and …

The inaugural season of The Yoddha Race, India’s first-of-its-kind ultimate fitness competition, concluded with a spectacular finale on Sunday in the nation’s capital. After months of grueling regional battles and unmatched physical trials, Sikander Chindhu Tadakhe and Ekta have emerged victorious, earning the titles of India’s Fittest Man and Woman …

The 18th edition of the Indian T20 League kicked off with a thrilling opening match between Kolkata Knight Riders and Royal Challengers Bangalore. LAKHY THE TIGER Kicks Off Indian T20 Season with Road Rally in Kolkata To build excitement, Parimatch Brand Hero LAKHY THE TIGER led a high-energy roadshow through …

Zupee’s ‘Extra Winnings’ campaign makes IPL 2025 more interactive and rewarding than ever Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo Cricket legends Harbhajan Singh, K. Srikanth, and Jatin Sapru bring the campaign to life through humorous and relatable ad films Zupee, India’s …

As the nation gears up for an electrifying cricketing season, Signify, the world leader in lighting, has announced the partnership of Ecolink with Punjab Kings for the highly anticipated Indian Premier League (IPL) 2025. This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering …

Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, continues its exclusive Inside the Game series. The new episode delves deeper into the world of cricket, turning the spotlight on the upcoming Indian T20 League. Featuring two outstanding athletes-Sachin Baby, who led Kerala to their first-ever Ranji …

Sajan Prakash, a two-time Olympian and Arjuna Awardee, inaugurated the newly opened Speedo Gallery at the renowned Basvanagudi Aquatic Center, marking a significant milestone in the world of competitive swimming. Sajan Prakash, two-time Olympian and Arjuna Awardee, inaugurates the newly opened Speedo Gallery at the renowned Basavanagudi Aquatic Center The …

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch today announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia. UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia Beginning with UFC FIGHT NIGHT: EDWARDS vs. BRADY …