Matribhumi Samachar English
Kochi, August 2026: This Onam, Ramraj Cotton has taken the celebrations to a record-breaking scale, earning a place in the Asia Book of Records for creating Mundukalam a ‘Largest Pookkalam Display Created Using Dhotis’. The brand created a spectacular Mundukalam, which was 30 ft in diameters using around 3,000 dhotis, at Forum Mall, Kochi, bringing together Kerala’s beloved festive tradition and Ramraj Cotton’s signature garment in a striking new form.
Created on August 9th, 2026, the remarkable creation is more than a record of scale. It is a celebration of Ramraj Cotton’s deep connection with Indian textile traditions and its continued effort to present them in fresh, engaging and contemporary ways. By transforming thousands of dhotis into an enormous Mundukalam, the brand has given one of Kerala’s most cherished festive traditions a distinctive new expression.
The Asia Book of Records award was presented by Mr. Sanjay Bhola, Adjudicator, Asia Book of Records to The Culturepreneur Mr. K.R. Nagarajan, Founder & Chairman, Ramraj Cotton and Mr. B.R Arun Eshwar, Managing Director, Ramraj Cotton
Speaking on the occasion, The Culturepreneur, Mr. K.R. Nagarajan, Founder & Chairman, Ramraj Cotton, said, “For us, the dhoti is much more than a garment; it is a part of our cultural fabric and a tradition that has been passed down through generations. This Onam, we wanted to celebrate that connection in a way that people could experience and remember. Creating a Mundukalam with nearly 3,000 dhotis allowed us to bring together the spirit of Onam and the legacy of the dhoti in one celebration. We are proud that this initiative has found recognition in the Asia Book of Records, but more importantly, we are happy to have created a moment that celebrates our traditions in a way that feels fresh and relevant.”
ABOUT RAMRAJ COTTON
Founded in 1983 at Tiruppur, Tamil Nadu, by The Culturepreneur, K.R. Nagarajan, Ramraj Cotton began with a singular focus on bringing quality men’s ethnic wear to customers across South India. Over four decades, the brand has grown into one of the country’s leading names in traditional Indian attire, known for its dhotis alongside a wider range of shirts, kurtas, towels, wedding collections, pure silk collections, sarees, kurtis, formal wears, inners and accessories for men, women and kids, available through its retail network and at ramrajcotton.in. Under the continued leadership of Founder & Chairman K.R. Nagarajan, Ramraj Cotton has also driven several initiatives to revive and celebrate India’s lesser-known handloom and weaving traditions, of which Panchaa is the latest.
ABOUT ASIA BOOK OF RECORDS
Asia Book of Records is a platform where the record holders of all major National ‘Book of Records’ including ‘India Book of Records’, ‘Vietnam Book of Records’, ‘Indo-China Book of Records’, ‘Laos Book of Records’ and ‘Nepal Book of Records’ meet to compare, compete and claim the title of ‘Asia Book of Records’ Holder. Today ‘Asia Book of Records’ is having a strong database of 40,000 entries.
At ‘Asia Book of Records’, we believe working with you to unlock the hidden, untapped genius within you to open the world of new possibilities. Asia Book of Records is registered with the Government of India. Asia Book of Records is affiliated to World Record University and follows International Protocol of Records (IPRs) as per the consensus arrived at the meeting of the Chief Editors of National Record Books, Ho Chi Minh City, Vietnam.
Featured Article
