Curated multi-designer store bridges online fashion discovery with the confidence of an in-store experience
Hyderabad, October 11th, 2026: Vionara – a curated multi-designer space celebrating India’s finest designers; brings together an exclusive selection of emerging and established Indian designers, offering Hyderabad’s fashion-conscious shoppers an opportunity to discover distinctive labels, experience premium designs and explore contemporary style under one refined roof. The exclusive store was unveiled by esteemed guests Smt. Gadwal Vijaylaksmi garu, Vice Chairperson, Telangana State Planning Board & Incharge CM Prajavani; Smt. Kanika Tekriwal, Founder & CEO, JetSetGo and Smt. Kamini Saraf, National vice -chairperson, FICCI FLO.
Reflecting the vision of bold designers, Vionara established by the founders Hritviekha R Jain and Rekha Kimtee, at Kimtee Banjara Heights, Road No 12, Banjara Hills; addresses a key gap in fashion retail. While online platforms offer access to a wide range of designer collections, customers often hesitate to purchase without experiencing the fit, fabric and finish firsthand. At the same time, emerging and independent designers face challenges in establishing an affordable offline presence. Vionara bridges this divide by combining online fashion discovery with the assurance of an in-store experience, where customers can touch, feel, try on and style their favourite pieces before making a purchase.
Unlike single-brand stores, Vionara brings together carefully curated labels from different parts of India, including designers whose collections are not readily available in Hyderabad. Several labels are exclusive to the store, making it a distinctive destination for shoppers seeking individuality, fresh perspectives and fashion beyond the mainstream.
To enhance the shopping experience, Vionara integrates an in-store digital catalogue with online discovery, creating a seamless connection between browsing digitally and shopping in person. Its approach brings together contemporary luxury and timeless aesthetics, catering to customers seeking versatile, distinctive and occasion-ready fashion, says Hritviekha R Jain, Founder, Vionara.
Its designer portfolio features celebrated names such as Samant Chauhan, Siddharth Bansal, Swati Vijaywargiya, Abraham Thakore and Mandira Wirk, alongside an extensive selection of emerging and established talent, including Jhubhinav Chadhav, Kshitij Chaudhary, Swatee Singh, Rimi Nayak, Angsa, Jdang, Nautanky, Scarlet Sage, Priyanka Jain, Simar Tuli, 63 East, Rara by Rishika, Akriti Gulati, AM by Anita Mittal, House of Rohit Doshi, Samridhi Bajaj and Studio Surbhi, among many others.
The collections span Western wear, Indo-Western ensembles, festive edits and menswear, complemented by accessories and lifestyle products. The store also features limited-edition festive collections, silver jewellery that combines affordability with a premium aesthetic, bags, footwear, perfumes and more.
Vionara is a multi-designer store that brings together a thoughtfully curated collection of exquisite fashion. Featuring creations by some of India’s most popular designers, it offers a diverse range of styles and designs, all under one roof. As Hyderabad’s fashion culture continues to evolve, Vionara seeks to make designer-led fashion more accessible locally, reducing the need for shoppers to travel to other metropolitan cities to explore distinctive premium prêt collections. By providing designers with an affordable offline platform and customers with a more confident, personalised way to shop, Vionara positions itself at the intersection of designer creativity, curated retail and contemporary lifestyle, says Rekha Kimtee, Founder, Vionara.
Smt. Kanika Tekriwal, Founder & CEO, JetSetGo; said, Vionara brings together an amazing collection from fantastic designers, with a stunning mix of Indian wear, Western wear, menswear, and festive fashion. If you want to look your absolute best this Navratri, Vionara is the place to shop.
Smt. Kamini Saraf, National vice -chairperson, FICCI FLO; said, From prêt to couture, Vionara offers an impressive range of fashion, brilliantly curated to appeal to the diverse tastes of fashionistas. With an extensive selection of styles and designs, it brings together a world of festive fashion, offering something for everyone, all under one roof.
Recognising that personal attention is integral to premium fashion retail, Vionara offers one-on-one styling consultations, occasion-based outfit curation for weddings and festive celebrations, and personalised shopping assistance. Additional services include wardrobe edits, advance reservations of favourite pieces and priority previews of new arrivals for regular customers.
Vionara is more than a multi-designer store it is a destination where distinctive design meets personal discovery, bringing India’s diverse fashion talent closer to Hyderabad’s discerning shoppers.
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