Matribhumi Samachar English
Zivame, India’s leading intimatewear brand, has expanded its retail footprint with the launch of a new franchise store in Jabalpur, Madhya Pradesh. The store marks another step in the brand’s mission to make intimatewear shopping more accessible and inclusive for women across India.
The new outlet brings Zivame’s extensive range of lingerie, sleepwear, shapewear, and activewear closer to customers in the region, along with expert fit assistance and a personalized shopping experience. Designed to offer a comfortable and judgment-free environment, the store enables customers to discover products tailored to their unique needs with guidance from trained fit experts.
Speaking on the launch, Kiruba Devi, COO & Head of Zivame, said, “As we continue to grow our retail network, our focus remains on creating accessible and empowering shopping experiences for women across India. Jabalpur is an important market for us, and we are excited to bring the Zivame experience closer to customers in the city.”
With over 175 Exclusive Brand Outlets across the country, Zivame continues to expand its presence across metros as well as emerging Tier 2 and Tier 3 markets. The Jabalpur store further strengthens the brand’s omnichannel strategy, enabling customers to engage with Zivame seamlessly across online and offline touchpoints.
Founded in 2011, Zivame has become one of India’s most trusted intimatewear brands, offering over 50,000 styles across lingerie, sleepwear, shapewear, and activewear in 100+ sizes, catering to women across age groups and geographies.
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