Matribhumisamachar
Mumbai, Maharashtra, India
Radio City, India’s leading radio network, brings to you – “One path, countless stories, and a moment to touch your hearts!” The radio network proudly announces, ‘City Chale Ayodhya Dham’, their new 15-day campaign celebrating this creative endeavour that is poised to engage with millions of people as it unfolds an assortment of intriguing shows and on-ground activities.
Radio City, renowned for its immersive hyper-local shows, elevates this campaign on the digital platforms. Ayodhya holds profound significance in India for being the birthplace of Lord Ram. Radio City’s campaign comes at a historic moment that symbolises with faith, unity, and cultural richness.
Radio City’s ‘City Chale Ayodhya Dham‘ promises an immersive on-air experience with creatively crafted sound that tries to capture the pride and the emotions associated with this campaign.
In addition, on-air contest gives its listeners an opportunity to become a lucky winner and experience a soulful Darshan in Ayodhya. The audio journey will continue with RJ Akhil’s “Kahani Pauranik Bharat Ki” and RJ Saurabh Shukla’s “City Chale Ram ke Dham,” offering captivating explorations of Ayodhya and the grandeur of Ramayana.
Radio City’s top national RJs and digital influencers are going to converge to capture the campaign’s essence through engaging videos, live sessions, and reels. Furthermore, amplifying Ayodhya Development Authority’s vision to make ‘Plastic Mukt Ayodhya,’ Radio City owns the initiative by distributing plastic free bags in the city.
Mr. Ashit Kukian, CEO of Radio City, commented on this campaign stating, “Ayodhya, the heart of our heritage, resonates with the spirit of devotion and unity. ‘City Chale Ayodhya Dham’ is not just a campaign; it’s a soulful journey connecting the diverse threads of our culture. With each beat of Radio City, we embrace the profound significance of the sacred city, celebrating with millions of devotees worldwide.”
In addition to the ‘Plastic Mukt Ayodhya‘ campaign, Radio City will also be activating a mobile van in Ayodhya Dham covering length and breadths of the city wherein RJs and influencers will keep offering unheard stories, historic moments and development of the City which is supported by ADA (Ayodhya Development Authority). The campaign kick starts from 17th January in the presence of the ADA authorities.
Mr. Vishal Singh (IAS), Vice Chairman, Ayodhya Development Authority, said “We are happy to have Radio City” as the “Vibrant Content Partner” amplifying the experience of Ayodhya City across 39 Markets of Radio City. I also wish to extend my gratitude to the radio station for driving its green initiative of ‘Plastic Mukt Ayodhya.’ Such initiatives are crucial steps in our endeavour to develop Ayodhya as a sustainable and world-class city.”
“City Chale Ayodhya Dham” is set to become a nationwide celebration and Radio City’s vibe will reverberate globally, weaving together spirituality, culture, and entertainment through their extensive digital presence.
About Radio City
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2022).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio for fourteen years. In 2022, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their unwavering business excellence.
Radio City has bagged over 160 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, Golden Mikes – Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India’s Best Company of the Year 2022’ Award by Berkshire media. Radio City has been consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.
